Mystery Shopping is a brilliant tool to gain customer insight. Pretend to be a customer and shop in your own store, phone your own call centre, try to buy one of your own products online - starting with a search term on Google. You will learn more in 30 minutes than in 30 months about what your customers actually experience. Mystery Shopping should be part of every marketing department activity, and every senior leader should be involved in Mystery Shopping regularly. Future of Marketing, Future of Customer Research, ways to improve customer insight. Video comment by Futurist keynote speaker, Patrick Dixon - author 16 books on global trends and Chairman of Global Change Ltd - is an international inspirational lecturer, and expert, on leadership, management, supply chain, innovation, trends analysis and business strategy. He has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50).
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Futurist keynote speaker and author of 19 books. Thirty years forecasting global trends for more than 400 clients, in every industry.
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