Patrick Dixon is a global keynote speaker on future travel and AI, author of 19 books including "How AI Will Change Your Life".
NEW AI BOOK IN BESTSELLER LIST FOR 12 MONTHs IN AIRPORTS GLOBALLY - WH SMITHS
AI WILL CHANGE how we spend leisure time, how we decide what to do – and will improve our experiences.
The impact of AI on tourism will be huge.
AI will influence where tourists decide to go
AI will understand you better than you know yourself, when finding the best possible fit between how you feel personally and the leisure options in your price range.
AI will do this by matching your life story, profile, interests and previous travel experience against millions of other people, to make astonishingly accurate predictions about the kind of holidays you are likely to buy next.
Specialist AI platforms will work in a similar way to Amazon, offering a vast array of customised travel and leisure experiences.
AI use in marketing will transform travel choices
AI is already using insights about you from a vast range of sources, some of which you may have deliberately given access to, but most of which you will not be aware of.
Over 80% of marketing executives are already using AI extensively and every advertising campaign on Google is already 100% AI driven.
Google, eBay, Amazon, Netflix, Spotify, Apple Music and Expedia already have between them an astonishing amount of information which can be used to guess what experiences you will enjoy most.
Add to this the entire data sets of airlines, hotels, rail companies, leisure parks and so on.
Creating group offerings in real time to save cost
AI will be able to simultaneously put together similar packages for a number of other people, for example filling an entire plane or hotel.
This is similar to a normal travel agent, but working backwards.
Many holiday companies pre-book hotels and flights, and sell what is available. But AI will work the other way around.
AI will be able to create in real time all kinds of new group offerings, working with people who are all right now exploring travel and tourism experiences which could be grouped together to get a lower price.
AI will drive demand for REAL experiences for travellers and tourists
AI will have another very important impact on travel, tourism and so on.
Two decades I predicted that the more virtual we become, the more the premium will be for "real" experience, and that is exactly what has happened.
That is why busking musicians performing on the street make so much money. A traveller may be listening for hours a day to music through earphones, but the moment they hear the real thing, they start to smile.
Huge music events, rock concerts, football matches and so on have never been more popular.
So AI will drive demand for more authentic, genuine, "breathing the same air" experiences.
An AI-dominated world will also be a world where people are even more curious to experience the real thing.
Lessons from theme parks - focus on reality not AI / virtual experiences
We've seen this already in theme parks, which are experimenting with AI-enhanced headsets, virtual reality rides and so on.
Most of these trials have been very disappointing.
Going to a theme park is about immersing people in a shared experience, where they can see and hear other rider's reactions - especially of those in their own family or group.
When every person on a ride has a headset over their face, the shared element is almost entirely lost.
"How AI Will Change Your Life" - new book - Daily Telegraph review:
"If you need to acquire instant AI mastery in time for your next board meeting, Dixon’s your man.
Dixon gives us plenty to think about: AI’s role in surveillance; AI’s role in intellectual freedom and copyright; AI’s role in warfare; AI’s role in human obsolescence – his exhaustive list runs to over two dozen chapters.
Business types will enjoy Dixon's meticulous lists and his willingness to argue both sides against the middle."
Read on - buy BESTSELLER LIST book NOW. How AI Will Change Your Life
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* Dr Patrick Dixon is one of the world's best known keynote speakers on global trends, often described as Europe’s leading Futurist. Author of 19 books, he has advised over 400 of the world’s largest corporations, often sharing platforms with their CEOs at their most important global events. His clients include Google, Microsoft, IBM, Intel, LinkedIn and many of the world’s largest manufacturers as well as governments. Patrick is a cancer physician by first training and his first start-up company some decades years ago was an AI-simulator, using computers to talk to and diagnose patients. His website globalchange.com has had 15 million unique visitors with 9 million video views.
How AI will change your life - Contents of BookChapter Headings:
Part One: How AI Is Evolving
1 The Truth About Artificial Intelligence
2 Super-Smart AI and a Reality Check
Part Two: How AI Will Shape Our Future World
3 Workplace AI
4 Office Workers - impact of AI
5 Healthcare - how AI will drive better health
6 Pharma, Disease Prevention and Wellness - how AI will transform pharma
7 Education – in School and at College - AI challenges to education
8 Adult Education and ‘Truth’ - why AI will redefine "Truth"
9 Software Development - AI will help but less than many think
10 Film-making and Music - get ready for AI revolution
11 Search Engines, Social Media, Publishing and Art - massive AI impact
12 Marketing - most campaigns will be driven entirely by AI
13 Retail - AI will have huge impact on retail eg fashion
14 Travel and Leisure - multiple impacts of AI on airlines, auto industry etc
15 Relationships - relationships with AI bots, and impact of AI on human to human relationships
16 Food Industry - AI will drive greater efficiency
17 Satellites and Space Colonies - impossible without AI
18 Manufacturing, Logistics and Supply Chains - major benefits from AI
19 Construction and Cities - AI will transform construction and the built environment
20 Environment - AI will consume huge amounts of power but also enable sustainability initiatives
21 Pensions and Wealth Management - AI already controls most investment decisions
22 Corporate and Retail Banking, and Insurance - AI poses major threats but will deliver cost savings
23 Cybersecurity - greatest risk from AI right now
24 Surveillance - AI is every dictator's dream tech
25 Military and War - get ready for AI driven wars
26 Government - AI will enhance government and threaten democracy
Part Three: How Should We Respond?
27 Ten Steps for Governments
28 Twelve Steps for Individuals
29 Ten Steps for Companies
30 Postscript – A Story
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