10 seconds to Win the Customer!

Futurist keynote speaker on changing customer expectations - Seminarium, Chile

Future of consumers:  how to make magic for tomorrow's customers.  Why so many technology innovations have failed e.g. Google Glass and the fact that all manufacturers of 3D TVs have stopped making them.  

What will be the future of marketing? 

What are future marketing trends for 2030?

What will advertising look like in 2025?

What will be the future of digital marketing in 2035?

How your brain is genetically programmed to detect digital life - as we see with embedded chips inside human and animal brains.

Animals solving complex problems collaboratively at speed of light across large distances, using embedded brain chips. Yet most people don't want chips inside their brains. Why?  Because to they feel uncomfortable about it.

Lesson: You can have the greatest innovation in the world but if it fails to connect with passion and emotion, it will be a huge flop, a commercial disaster. It is absolutely true as a law of the universe, and always will be.

Emotion will always score higher than smart tech innovation for its own sake.

Here's one thing that makes most customers very emotional: wasting their time AND EVERY SECOND COUNTS...

Over and again we find that the very smallest things make the largest difference.  Consumers are driven by emotion, not just by facts about their products.  That's why Little Data is often far more relevant than Big Data.

The future of digital marketing - in a strange world where most marketing directors I talk to think marketing itself is a last century idea.... at least when they are on the receiving end of marketing messages.  

Most marketing people don't like being forced to watch meaningless ads, hate being cold-called, are irritated by SMS adverts or websites that insist.  So much wasted time!

That means we have to take a totally different approach to messaging potential customers.

And once you have sorted out response times, made the online journey faster and easier, here's another tip:

Location data about the customer is now one of the most important things to know for retailers - in an omnichannel world with complete fusion of of online an offline customer experience.  If I know where you are, I can guess far more accurately how you are feeling, what kind of conversations you will be most open to.

Keynote by Patrick Dixon, conference speaker on marketing, retail and customer experience, for Nexterday North.

* "How AI Will Change Your Life - A Futurist's Guide to a Super-Smart World" - Patrick Dixon's latest book on AI is published in September 2024 by Profile Books.  It contains 38 chapters on the impact of AI across different industries, government and our wider world, including chapters on the future impact of AI on marketing and advertising.