One of the fastest developing areas of mass-market retail is customer journeys. Managing the way that a customer works his or her way around your store, or shopping mall or hypermarket. It is all about touch, taste, sound, experience, expectation, triggering memories, touching emotions. Large chains like Wal-Mart, Tesco and Carrefour invest hundreds of thousands of dollars a year in customer research, tracking people around their stores, and in constant innovation, striving to get the right sequence of products and messages into exactlyt the right locations. Chains like Ikea for years have forced customers along a fixed route, as a piece of theatre with something in common with theme park rides.
Video covers: How retail chains and supermarkets persuade customers to buy, Manipulating the customer journey around the store with well-placed special offers, combinations of products, eye-catching displays and other retail marketing promotions. Experience of Tesco, Safeway, Sainsbury, Morrisons, Carrefour and Wal-Mart. Video by conference keynote speaker and future trends analyst for retail industry conference - Hermes client event in the UK - Futurist speaker Patrick Dixon.
Futurist keynote speaker and author of 19 books. Thirty years forecasting global trends for more than 400 clients, in every industry.
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Hello Patrick,
We are a Destination Management Company in London and we are working on a program for 40 supermarket owners ( middle size) from Brazil who are coming to London in November. The gentlemen - approx. 22 - need a business program to relate to their business and I would be interested in knowing what you would charge for a 2.5 hour lecture on one of the subjects on your website relating to supermarkets. Once I have that information, I can then send the list of subjects to them so that they can indicate their preference.
You would probably have to speak through an interpreter ( we can arrange that) unless you speak Portuguese ??
Brazil is a very interesting and growing market from our point of view and maybe there is an interest for you to increase your connections in this very vibrant economy.
Look forward to your news as soon as you have a minute.
kind regards
Hanneke Dannhorn
Dear Hanneke,
Thanks so much for getting in touch.
I have lectured in Brazil a number of times and also have experience of supermarket industry in the region - lectured recently for Femsa which owns 7000 OXXO stores in Mexico.
I am lecturing today in Boston for the Financial Times so am forwarding straight to Leigh Bureau office in Ireland who handles all my diary in Europe.
I am based in London and delighted to meet up sometime.
With best wishes,
Patrick
Dr Patrick Dixon
Chairman Global Change Ltd
http://www.globalchange.com