80% of sales are won or lost in 3 seconds, How to grow your…

3 seconds is all it takes to convert a happy customer to a frustrated one.

3 seconds delay is enough for someone to abandon a purchase online.

20 seconds is enough to lose a major customer who is waiting for your call centre to pick up. Every second matters - for every person who wants to buy from you.

And it's the same for your internal teams.

Our world has become very impatient, and will be even more so in future.

That's why very few advertisers will force people to watch their YouTube ads for more than 5 seconds. Much more than that just alienates the very people they are trying to reach.

Here are simple things we can do to speed up response. Secrets of effective online sales and marketing.

And remember, small things create magic and often cost nothing or less than you think.

Patrick Dixon - Future of marketing keynote speaker - at event for over 800 people in Vilnius, organised by Pardavimu formule, Confinn, Lithuania.

* "How AI Will Change Your Life - A Futurist's Guide to a Super-Smart World" - Patrick Dixon's latest book on AI is published in September 2024 by Profile Books.  It contains 38 chapters on the impact of AI across different industries, government and our wider world, including the impact of AI on e-commerce, marketing and customer relationships.