Future of the retail industry, Patrick Dixon delivers a conference keynote for BNP Paribas in Bulgaria. Online retail boom - $1trillion of ecommerce sales around the world. Increased global internet access and delivery logistics. Price comparison sites driving retail decisions, consumers entering stores to view products and then buying online. Convenience of home delivery for bulky items. The harder life is for the consumer the more they use price comparison websites. The role of social media in consumer decisions.
The Future of Online Retail Marketing
Future of the retail industry, Patrick Dixon delivers a conference keynote for BNP Paribas in Bulgaria. Online retail boom - $1trillion of ecommerce sales around the world.
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