Why customers often behave irrationally when making decisions about buying.
What this means for marketing, management and also for motivation.
Reasons people make decisions to buy your products and services can be based more on emotion than logic.
Brands and marketing campaigns create emotional reactions which are sometimes different than we expect.
Futurist keynote speaker Patrick Dixon at Seminarium Chile.
* "How AI Will Change Your Life - A Futurist's Guide to a Super-Smart World" - Patrick Dixon's latest book on AI is published in September 2024 by Profile Books. It contains 38 chapters on the impact of AI across different industries, government and our wider world, , including AI impact on marketing, management and motivation.
Futurist keynote speaker and author of 19 books. Thirty years forecasting global trends for more than 400 clients, in every industry.
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