Most board debates about future are about timing, not events

Large companies make their own future - with innovation, leading markets, creating opportunities. That is why most board debates about global trends are usually about timing. Too early, you are toast. Too late, out of the game.  

Most of my global clients are making the future happen in all kinds of highly innovative ways - they have a very good idea about what direction their own industry is going in, but not always about the speed.

Futurist keynote speaker Patrick Dixon commenting on how corporations develop strategy. The truth is that many global trends change more slowly than most people imagine. Focus on mega trends to shape direction, keep close to customers, stay agile and always have a Plan B.