Digital Marketing: Multichannel, Multitasking Customers

Future of digital marketing and multichannel consumers. Future of broadcasting, TV advertising and media campaigns. Customer focus. Power of crowds, social media sites like Tripadvisor and the trust they command. Impact on traditional print media, above the line and below the line marketing. How customers decide between brands in a digital age. Futurist conference keynote speaker Patrick Dixon at EEN Business School, Salamanca, Spain.