Future of Rail: trends in rail passengers, rail freight, railway innovation - Rail Trends Keynote

Future of the Auto Industry - mega trends impacting the auto industry. Futurist Keynote for Belron

How to make virtual keynotes more real and engaging - how I appeared as an "avatar" on stage when I broke my ankle and could not fly to give opening keynote on innovation in aviation for. ZAL event in Hamburg

"I'm doing a new book" - 60 seconds to make you smile. Most people care about making a difference, achieving great things, in a great team but are not interested in growth targets. Over 270,000 views of full leadership keynote for over 4000 executives

Futurist Keynote Speakers - how Futurist Keynotes transform events, change thinking, enlarge vision, sharpen strategic thinking, identify opportunities and risks. Patrick Dixon is one of the world's best known Futurist Keynote Speaker

Futurist Keynote Speaker: Colonies on Mars, space travel and how digital will help us live decades longer - comment before keynote for 1400 at Avnet Silica event

Future of Travel and Tourism after COVID. Boom for live experiences. What this means for future of aviation, airlines, hotels, restaurants, concerts halls, trends in leisure events, theme parks. Travel Industry Keynote Speaker

Quiet Quitters: 50% US workforce wish they were working elsewhere. How engage Quiet Quitters and transform to highly engaged team members. How to tackle the Great Resignation. Human Resources Keynote Speaker

The Great Resignation. 50% of US workers are Quiet Quitters. They have left in their hearts, don't believe any longer in your strategy. 40% want to leave in 12 months. Connect with PURPOSE to win Quiet Quitters. Human Resources Keynote Speaker

Future of Human Resources, virtual working, hybrid teams, motivation, management, future of motivation and career development. How to develop high performance teams. HR Keynote Speaker

Speed of change often slower than people expect! I have successfully forecast major trends for global companies for over 25 years. Focus on factors driving long term changes, with agile strategies for inevitable disruptive events. Futurist Keynote Speaker

Agile leadership for Better Risk Management. Inflation spike in 2022-3 - what next? Expect more disruptive events, while megatrends will continue relentlessly to shape longer term future globally in relatively predictable ways. Futurist Keynote Speaker

Crazy customers! Changing customer expectations. Why many decisions are irrational. Amusing stories. Lessons for Leadership, Management and Marketing - Futurist Keynote Speaker VIDEO

TRUST is the most important thing you sell - TRUE for every business. How to BUILD TRUST, win market share, retain contracts, gain new customers. Future of logistics and supply chain management - Futurist Keynote Speaker

Future of Sales and Marketing beyond COVID - hybrid event in Vilnius: physical audience of 800 + 300 virtual. Digital marketing, location marketing. How to create MAGIC in new marketing campaigns. Future of Marketing Keynote Speaker

Chances of 2 people in 70 having same birthday? Managing Risk in Banking and Financial Services. Why the greatest risks are combinations of very unlikely events, which happen far more often than you expect. Keynote speaker on risk management

Compliance is Dead. How to build trust. Reputation of banks and financial services. Compliance Risks. Why 100% compliance with regulations, ESG requirements etc is often not enough to prevent reputational damage

Life's too short to do things you don't believe in! Why passionate belief in the true value of what you are selling or doing is the number one key to success. Secret of all leadership and marketing - keynote for 1100 people in Vilnius October 2021

Future Manufacturing 5.0. Lessons from personal life for all manufacturers - why most manufacturing lags 10-15 years behind client expectations in their day to day life. Manufacturing 4.0 --> Manufacturing 5.0. Future of Manufacturing Keynote

80% of sales are won or lost in 3 seconds, How to grow your business by giving attention to small things that really matter. Future of Marketing, Futuris Keynote Speaker - Pardavimu formule in Vilnius

Why most marketing directors hate marketing - how to create magic for customers, shift from mass marketing campaigns to personal revelations about products and services - marketing keynote interview

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Interview with Patrick Dixon, Futurist following keynote on the future of marketing at the Swiss Marketing Forum.

It is shocking how many marketing directors tell me in my marketing trends keynotes that they really hate marketing.  They really find most marketing campaigns irritating - when they are on the receiving end.

Almost all hands go up around the audience at large marketing events in every nation when I ask a simple question:

"Put up your hands if you hate marketing - you hate being marketed at.  You hate SMS campaigns directed at your phone.  You get irritated by YouTube adverts that last more than 5 seconds, and so on."

Take the test yourself - ask yourself when you last enjoyed your life being held up by a YouTube video ad playing, or were grateful for being interrupted at work by a cold call to your mobile.

Mystery shopping is a great reality check, a wake up call for many marketing directors and customer experience teams. Pretend to be one of your own customers. Watch, listen, experience.

And we need to completely rethink how we send basic information.  Again, if I ask audiences how their close family or friends contact them about something urgent and important, they are most likely to say SMS or WhatsApp.  Voice call is a last century way to get in touch fast, and emails are easily lost in the digital noise.

So how many corporate executives communicate with their closest customers by WhatsApp?  These things really matter.

If strangers and distant friends or business colleagues are pushed away onto email, and close friends and immediate family use WhatsApp, then your number one strategy should be to develop a WHatsApp client relatiohship.  To become family.  Inside the trusted inner circle of their personal lives.

My message is that very small things can make a huge difference to the kind of relationships we have in business.  

Shift from shouting the same messages to the entire population - to personal advice, as a trusted advisor on the journey of life.

Make magic for your customers.


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