80% of sales are won or lost in 3 seconds - Future of Marketing Keynote Speaker - Pardavimu formule

Trust is the Most Important Thing You Sell. Reputational risk - leadership, health, retail keynote

Funny stories about simple mistakes many companies make. Small things make MAGIC and often cost NOTHING to deliver well. Marketing Keynote for Confinn

Life's too short to do things you don't believe in! Why passionate belief in the true value of what you are selling or doing is the number one key to success. Secret of all leadership and marketing - keynote for 1100 people in Vilnius October 2021

Why you HAVE to MEET to close deals. Want to make change happen and innovate? Get your teams into the office. Sales beyond COVID. Marketing keynote speaker - 1100 people

Join me: Accenture SustainABILITY event, Lisbon, Portugal. Keynote on Sustainability and Technology

Future of Sales and Marketing beyond COVID - audience of 800 in Vilnius. Digital marketing, location marketing. How to create MAGIC in new marketing campaigns. Future of Marketing Keynote Speaker

Why this is boom-time for physical corporate events in some nations following COVID vaccinations - future of conferencing, keynote speakers. Get ready for hyper-agile pop-up events at short notice. Companies have to meet to survive. CALL NOW +447768511390

Huge Tomatoes from Exhaust Gas in Power Generation, and re-use of heat. Greentech Innovation, CO2 emissions reduction, energy and food industry - climate emergency keynote speaker - VIDEO

For YEARS I warned about new pandemic risks. Life beyond COVID - impact on health care innovation, vaccines, future of pharma research and drug development. Future of Health care Keynote Speaker and Physician who warned for years about new pandemic risks

Life Beyond COVID. Virtual Event Futurist Keynote Speaker.High audience engagement on COVID. Patrick Dixon is one of the world's leading keynote speakers on health care

Q+A on COVID: global impact - with Futurist physician advisor to corporations and government. COVID keynote speaker - health care trends

Future of Marketing: reveal facts and kill hype

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

You can have a world-class advertising campaign that successfully raises consumer awareness, only to find its entire value wiped out in a moment by a news story.

Consumers are increasingly cynical and hard to impress, sophisticated, fickle and wary as well as well-informed, with instant access to online informal reviews and comments about just about any product in the world.

Booking a holiday or a meal out? It is increasingly likely that you will find recent reviews online, within a few seconds of using a search engine.  What is more, the independent reviews may rank higher in the results than official websites or advertising.

Consumers are hypersensitive to exaggerated marketing claims, false promises and downright lies, and are now able to vent their fury or pleasure on public sites, in very powerful ways.  For a start, consumers are believed on the whole, advertising is not.

People have grown tired of hype and spin. That’s why the future of marketing belongs to honest information, accurate data, clear claims based on truth.

Marketing success will be about reminding people, or revealing the jewel at the heart of your organisation, or a product or a service:  the remarkable facts about it which will change how people think and feel, and their attitudes to buying.

There is often a beautiful jewel at the heart of an organisation, but almost entirely hidden beneath a stack of quite trivial and meaningless messages.

But these hidden dimensions are often exactly what are needed to help create high-impact campaigns with high memory retention and huge emotional appeal.

* Patrick Dixon is author of Building a Better Business, and has advised many of the world's largest corporations on a wide range of consumer trends, brand and marketing-related issues. See clients.

 

 


Related news items:
Newer news items:
Older news items:


Thanks for promoting with Facebook LIKE or Tweet. Really interested to read your views. Post below.

Join the Debate! What are your own views?


?

 

Search for your future



Our cookie policy

We use cookies for statistical purposes. To comply with the e-Privacy Directive we need to ask your consent to place these cookies on your computer.

Your use of this site indicates acceptance of these terms. I accept