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Future of Marketing - Marketing Videos, Conference Keynote Speaker on Marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

VIDEO: Future of Digital Marketing - entire keynote at premier Google event for 350 of Google's top digital marketing partner companies.

Sharpen Your Marketing Strategy

Welcome to the Future of Marketing - watch videos on location-based marketing, multichannel marketing, social marketing, viral marketing, mobile marketing, location-based marketing, print marketing, marketing strategies, using Big Data in marketing, marketing ideas, relationship marketing, direct mail, and email marketing, brand development, campaign slogans, market research, selling to consumers, consumer trends.  Huge number of marketing resources on this site, which has had 15.5 million unique users, plus YouTube marketing videos - over 6 million video views of Patrick Dixon's keynotes, marketing presentations and seminars. Read about the ultimate marketing slogan and the fundamental values that will underpin all effective marketing in future.

Patrick Dixon has advised over 400 of the world's largest 2000 companies on a wide range of marketing trends and related marketing issues and has been ranked one of the 20 most influential business thinkers alive today.

Need a world-class marketing keynote speaker? Phone Patrick Dixon now or email. Read FREE SAMPLE of The Future of  Almost Everything - his latest book.

Location-based Marketing

Location Big Data means marketing teams can map consumers, know where they are, what they are doing, how they are likely to be feeling. Build campaigns based on Big Data analysis of customer behaviour. Impact on telecom, telcos, smartphone users, future of banking, future of retail, retailing trends and customer insights.  Location-based marketing is extremely important - the end to shouting the same messages in mass marketing, with shift to whispering very personalised messages about products and services, to mobile users.  

Most e-commerce in many countries is now conducted on mobile devices.  Forget about someone going online at work or at home using a desktop or portable computer.

The most important thing now is to know where your customer is located when they are on your website, where they have been, and take a guess as to where they are going.  If you know where the customer is located, then you can make an intelligent guess about what they are doing, or how they are thinking or feeling.

Very few corporations or marketing strategies include location-based marketing, because it is difficult to deliver well.  Location-based marketing requires total insight into the customer, with the ability to respond to what the customer is doing in real time. 

Patrick Dixon has given keynote presentations at a number of Google VIP client events on social networks and multichannel marketing, as well at conferences for many of the world's largest multinationals on marketing-related issues. Many marketing teams are being left behind.

Consumers are thinking and behaving in new ways, expect new things, interact differently - and are increasingly intolerant and impatient with any company that seems to be stuck in a slight time-warp.

That means a totally different approach to marketing strategy - more than just bolting on a new channel or two.  More than adjusting marketing mix.

Need a world-class marketing keynote speaker? Phone Patrick Dixon now or email

Discover why so many marketing directors are tired of marketing. Watch the video:

Digital marketing means a different mindset altogether:  a big psychological jump for corporations who have relied on large, successful websites backed by direct mail, print, TV, radio, e-mail and online advertising and maybe a few iPhone apps.  Marketing often means rethinking the entire sales package, how we sell, what we sell, when we sell.  Marketing can mean having to go back to product design teams, and engaging direct with communities online - not just people on your own websites.

Forget multichannel consumers - think about multitasking consumers.  You may think you are reaching an audience with a TV campaign, but of course many of them are on Facebook, or searching online, or replying to an SMS or playing games at the same time as you hope they are paying attention to you.

The days of shouting, hype and spin are over.  It's just too noisy with too many brands, too many distractions.  Tomorrow's campaigns need to be about information, revelation, timely advice, trusted friends, personal insight, sensitive timing, sharp relevance, saving time and money.

Combine digital marketing and print marketing

Use online tools to trigger customised print mailings to customers who fail to complete e-commerce purchases.  

Research shows 62% uplift to marketing response rates when email campaigns are combined with well-designed print marketing to the same people.

Another controlled trial of marketing methods showed abandoned e-commerce baskets falling from 63% to 49%.

The most effective print campaigns are personalised, full colour, following directly on from online activity by that customer in the previous day or two.

Marketing and call-centre disasters

Why marketing strategies can be destroyed by poor customer relationship management and robot answering machines. Reality check in personal marketing. Keeping customer focus. Customer relations really matter when it comes to cross-selling:  who is really owning the customer relationship?  Which department?  Which product team? Who is thinking about the overally customer experience?

How to build customer loyalty and improve customer retention programmes with better customer satisfaction scores. What clients want is better information, service and after sales support. Industry and manufacturing customer loyalty. Retail and online customers need better staff training. Win customers and improve market share with simple leadership strategies focussed on customer needs.

Future of marketing and consumer trends: direct mail, network, email, strategies, ideas, relationship marketing, market research, consumer reports, campaign slogans.

Marketing strategies need to target each niche group - for example focus on older, affluent women.  Part of one hour global trends keynote on many consumer, lifestyle and demographic issues relating to marketing.  See also marketing to older consumers (article) and marketing to older consumers (media interview).

Need a world-class marketing keynote speaker? Phone Patrick Dixon now or email

How to connect with an audience

Marketing ideas to leaders inside organisations, marketing to your clients, marketing to analysts, institutional investors and shareholders. Marketing with integrity, conviction and passion.

Marketing in an economic crisis, Future of print advertising, marketing and billboards (video comment).

Need a world-class marketing keynote speaker? Phone Patrick Dixon now or email

How to write a Marketing Plan?

See also Global trends impact on your marketing plan. Multimedia keynote speeches for Post Danmark - 900 marketing executives and Advertising Agency CEOs, given in a huge IMAX large-screen cinema.

For more: Future of interactive marketing.

Themes: branding, successful brands, new consumer values, slogans for the third millennium, direct marketing in the mobile digital age, how to reach target groups more effectively, product placement, designing and testing future advertising campaigns, image-building, corporate identity, selling into developing markets, understanding consumer preferences and behavior.

Looking for more resources on marketing strategy?  See below:


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Thanks for promoting with Facebook LIKE or Tweet. Really interested to read your views. Post below.

Chris Endres
December 01, 2012 - 20:47

I just discovered this site today. I am most impressed. I have watched every single video on this page so far and I am not done...

Reply to Chris Endres
Patrick Dixon
December 01, 2012 - 20:49

Thanks - so glad you enjoyed the marketing videos and articles. Over 512 videos on the site...

Patrick Dixon
November 12, 2012 - 19:20

So glad you found the "future of marketing" videos helpful. I keep adding more so it is worth revisiting here and also my http://www.youtube.com/pjvdixon video channel which has over 500 videos.

Phil Write
June 05, 2011 - 09:40
Thanks for the videos

Enjoyed and helpful

Reply to Phil Write
Patrick Dixon
November 09, 2012 - 18:02

Thanks - glad you enjoyed the information on marketing - there is loads more on the site about multichannel marketing, online marketing and so on.

Tom Jones
June 05, 2011 - 09:37
Thanks for the marketing info

Great useful content

Health Care Marketing
February 25, 2011 - 09:16
http://www.turnupyourvolume.com/

Driving the right patient, with the right payer to the right service line to increase patient volume.

Jon
September 22, 2010 - 08:53
Great!

Thanks for posting the video's - really cool. I am a student studying marketing & business at uni and found these really useful and interesting. It's truly fascinating to peer into the future and comprehend how how it will affect us today.
Cheers, Jon.

On Ideas
July 01, 2010 - 20:03
Marketing to Women

Saw your post on Youtube. You have some good insights to this important segment. We have some good updated stat regarding women in the digital space:

ambrish sharma
June 13, 2010 - 10:39
Marketing

dear sir,
greetings!
I m a management faculty at mangalayatan university aligarh India

i wish to get me updates about the mrketing trends in global arena

Join the Debate! What are your own views?


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