Future of Cars: auto industry trends. Robot drivers, e-vehicles, flying cars - keynote speaker

Future of Marketing - key messages, seconds before start of my marketing keynote - VIDEO

Future of Personalised Mailings. Totally customised high speed print, programmatic marketing keynote- VIDEO

Next-generation print marketing - programmatic printing, integrated marketing - keynote speaker VIDEO

Totally personal books: future of book printing, customisation, short print runs. Publishing keynote VIDEO

Future of Programmatic Marketing. Integrate print and e-marketing. Futurist keynote speaker VIDEO

Feed Your Gut Microbes! Huge impact of nutrition on health and Microbiome. Futurist health keynote VIDEO

Trust is the most important thing you sell - health marketing keynote speaker - Dr Patrick Dixon - VIDEO

How to get timing right in business - new products and services.Innovation. Futurist keynote speaker - VIDEO

Sustainable energy in cities: Green Tech - Combined Heat and Power (CHP) vital role. Keynote Speaker - VIDEO

Future of Animal Health: vets, pets and farming for Boehringer Ingleheim by Futurist Keynote Speaker - VIDEO

Future Cancer Treatment: expect rapid improvement. Futurist keynote for Pfizer by Dr Patrick Dixon - VIDEO

How to Make Magic for Future Retail Customers in an omnichannel world where location is the most important fact you need to know about your customer

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Future of consumers:  how to make magic for tomorrow's customers.  Why so many technology innovations have failed e.g. Google Glass and the fact that all manufacturers of 3D TVs have stopped making them.  

How your brain is genetically programmed to detect digital life - as we see with embedded chips inside human and animal brains. Animals solving complex problems collaboratively at speed of light across large distances, using embedded brain chips. Yet most people don't want chips inside their brains. Why?  Because to they feel uncomfortable about it.

Lesson: You can have the greatest innovation in the world but if it fails to connect with passion and emotion, it will be a huge flop, a commercial disaster.

Over and again we find that the very smallest things make the largest difference.  Consumers are driven by emotion, not just by facts about their products.  THat's why Little Data is often far more relevant than Big Data.

The future of digital marketing - in a strange world where most marketing directors I talk to think marketing itself is a last century idea.... at least when they are on the receiving end of marketing messages.  Most marketing people don't like being forced to watch meaningless ads, hate being cold-called, are irritated by SMS adverts or websites that insist.  That means we have to take a totally different approach to messaging potential customers.

Future of Telcos and why 95% of all bandwidth will soon be just people streaming video.  Impact on all Telco business models: radical changes for contracts, pricing packages.  Future of e-commerce, mobile payments.

Location data about the customer is now one of the most important things to know for retailers - in an omnichannel world with complete fusion of of online an offline customer experience.  If I know where you are, I can guess far more accurately how you are feeling, what kind of conversations you will be most open to.

Keynote by Patrick Dixon, conference speaker on marketing, retail and customer experience, for Nexterday North.


Related news items:
Older news items:


Thanks for promoting with Facebook LIKE or Tweet. Really interested to read your views. Post below.

Join the Debate! What are your own views?


?

 

Search for your future



Our cookie policy

We use cookies for statistical purposes. To comply with the e-Privacy Directive we need to ask your consent to place these cookies on your computer.

Your use of this site indicates acceptance of these terms. I accept