Future of Sales and Marketing beyond COVID - hybrid event in Vilnius: physical audience of 800 + 300 virtual. Digital marketing, location marketing. How to create MAGIC in new marketing campaigns. Future of Marketing Keynote Speaker

Chances of 2 people in 70 having same birthday? Managing Risk in Banking and Financial Services. Why the greatest risks are combinations of very unlikely events, which happen far more often than you expect. Keynote speaker on risk management

Compliance is Dead. How to build trust. Reputation of banks and financial services. Compliance Risks. Why 100% compliance with regulations, ESG requirements etc is often not enough to prevent reputational damage

Life's too short to do things you don't believe in! Why passionate belief in the true value of what you are selling or doing is the number one key to success. Secret of all leadership and marketing - keynote for 1100 people in Vilnius October 2021

Why you can't innovate on Zoom or Teams meetings - Innovation is almost impossible unless breathing same air, in same room

Why the key to rapid innovation is team diversity - survey global CEOs. Innovation keynote speaker

Future Manufacturing 5.0. Lessons from personal life for all manufacturers. Manufacturing Keynote

Future of Manufacturing: diagnostics; predictive analytics, little data and cybersecurity. Keynote

Manufacturing 5 0: The truth about robots, robotics and automation. Future of Manufacturing Keynote

Manufacturing 5.0 - why Manufacturing 4.0 not enough. Agility and Innovation: Manufacturing Keynote

Future of Manufacturing 5.0 - hyperconnected, sustainable factories and supply chains + human beings

80% of sales are won or lost in 3 seconds - Future of Marketing Keynote Speaker - Pardavimu formule

Stronger Brands: 10 steps to refresh your brands and marketing

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

All strong brands connect powerfully with memory and emotion:

Harley-Davidson
Virgin
Coca-Cola
Nike
Body Shop
Disney
Starbucks
McDonalds
Apple

What does it mean for a brand to be emotional?   It means that we feel good when use the brand or when other people associate us with it.

Brand loyalty can run deep – even when we are disappointed in our recent experience.  People can lose a lot of money this way when investing in a corporation that has “always done well in the past”.

Our own identity can be tied intimately to branding:  the clothes we wear, the car we drive, the corporation we work for – all these things help shape our personal image.

So then, the future of brands is all about emotion and beliefs, and both are changing.   How we position our brands and our mission is vitally important.

10 Steps to Warming Up a Brand

To get you started - think about warming up your brand.

INTERNAL

•    Write in two sentences why your product or service makes the world a better place
•    Explain clearly in a sentence why competing products and services are a poor substitute for your own presence in the market
•    In what way would the world be impoverished if your company did not exist?
•    What makes your organisation extra-special?
•    Why would people choose to work for you rather than other similar organisations?

EXTERNAL

•    Why are people passionate about your products or services?
•    Why are they your unpaid unofficial sales team?
•    If your customers had a dream, what would it be?
•    How can you go beyond their reasonable expectations?
•    What is the most powerful good-news story you can tell?

Adapted from Building a Better Business - book by Patrick Dixon, who has advised many of the world's largest corporations on issues relating to consumers, trends, image and branding.

 

 


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