How to make virtual keynotes more real and engaging - how I appeared as an "avatar" on stage when I broke my ankle and could not fly to give opening keynote on innovation in aviation for. ZAL event in Hamburg

"I'm doing a new book" - 60 seconds to make you smile. Most people care about making a difference, achieving great things, in a great team but are not interested in growth targets. Over 270,000 views of full leadership keynote for over 4000 executives

Futurist Keynote Speakers - how Futurist Keynotes transform events, change thinking, enlarge vision, sharpen strategic thinking, identify opportunities and risks. Patrick Dixon is one of the world's best known Futurist Keynote Speaker

Futurist Keynote Speaker: Colonies on Mars, space travel and how digital will help us live decades longer - comment before keynote for 1400 at Avnet Silica event

Future of Travel and Tourism after COVID. Boom for live experiences. What this means for future of aviation, airlines, hotels, restaurants, concerts halls, trends in leisure events, theme parks. Travel Industry Keynote Speaker

Quiet Quitters: 50% US workforce wish they were working elsewhere. How engage Quiet Quitters and transform to highly engaged team members. How to tackle the Great Resignation. Human Resources Keynote Speaker

The Great Resignation. 50% of US workers are Quiet Quitters. They have left in their hearts, don't believe any longer in your strategy. 40% want to leave in 12 months. Connect with PURPOSE to win Quiet Quitters. Human Resources Keynote Speaker

Future of Human Resources, virtual working, hybrid teams, motivation, management, future of motivation and career development. How to develop high performance teams. HR Keynote Speaker

Speed of change often slower than people expect! I have successfully forecast major trends for global companies for over 25 years. Focus on factors driving long term changes, with agile strategies for inevitable disruptive events. Futurist Keynote Speaker

Agile leadership for Better Risk Management. Inflation spike in 2022-3 - what next? Expect more disruptive events, while megatrends will continue relentlessly to shape longer term future globally in relatively predictable ways. Futurist Keynote Speaker

Crazy customers! Changing customer expectations. Why many decisions are irrational. Amusing stories. Lessons for Leadership, Management and Marketing - Futurist Keynote Speaker VIDEO

TRUST is the most important thing you sell - TRUE for every business. How to BUILD TRUST, win market share, retain contracts, gain new customers. Future of logistics and supply chain management - Futurist Keynote Speaker

Future of Sales and Marketing beyond COVID - hybrid event in Vilnius: physical audience of 800 + 300 virtual. Digital marketing, location marketing. How to create MAGIC in new marketing campaigns. Future of Marketing Keynote Speaker

Chances of 2 people in 70 having same birthday? Managing Risk in Banking and Financial Services. Why the greatest risks are combinations of very unlikely events, which happen far more often than you expect. Keynote speaker on risk management

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Life's too short to do things you don't believe in! Why passionate belief in the true value of what you are selling or doing is the number one key to success. Secret of all leadership and marketing - keynote for 1100 people in Vilnius October 2021

Future Manufacturing 5.0. Lessons from personal life for all manufacturers - why most manufacturing lags 10-15 years behind client expectations in their day to day life. Manufacturing 4.0 --> Manufacturing 5.0. Future of Manufacturing Keynote

80% of sales are won or lost in 3 seconds, How to grow your business by giving attention to small things that really matter. Future of Marketing, Futuris Keynote Speaker - Pardavimu formule in Vilnius

Trust is the Most Important Thing You Sell. Managing your Reputational Risk - vital lessons for all leaders. How to build trust with key customers and markets. Futurist Keynote Speaker

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The future of marketing - Article in Portuguese

Futurist Keynote Speaker: Posts, Slides, Videos - Future Marketing Keynotes, Mobile,Digital Consumer

Marketing: Profissionais reunidos em congresso insistem n ecessidade de inovar Agencia Lusa Portugal - 24 November 2005

A crescente importância das mulheres nas decisões de compra e o envelhecimento da população serão factores decisivos no marketing do futuro, defenderam hoje diversos especialistas do sector durante o Congresso Português de Marketing. "Inovação" foi a palavra de ordem subjacente às intervenções dos diferentes oradores, nacionais e internacionais, que aceitaram o convite da Associação Portuguesa dos Profissionais de Marketing (APPM) para participar no encontro em Lisboa. Patrick Dixon, considerado um dos 50 "gurus" com maior influência no mundo empresarial, falou na inovação enquanto necessidade de adaptação às tendências do mercado. Segundo o especialista "o futuro não é tecnologia, é emoção" até porque, referiu, na próxima década, 70 por cento das decisões de compra serão feitas por mulheres, enquanto o progressivo envelhecimento da população influenciará o tipo de consumo.

"Se queremos entender como funciona o mercado, temos de prever a reacção emocional da audiência", sublinhou, acrescentando que "ser apaixonado pelo produto", "vender aquilo em que se acredita" e "tratar os clientes como se fossem família" são os motes do marketing do futuro. Muito brevemente, apenas os produtos que prometam um futuro e uma vida melhores vão conseguir vingar, defendeu. Por seu lado, Luiz Moutinho, o primeiro português doutorado em marketing e actualmente professor na Universidade de Glasgow (Escócia), salientou que "a inovação é a base de todas as vantagens competitivas", e que é preciso que haja nas empresas "um grupo de pessoas com liberdade de pensamento" e que faça um "uso das tecnologias de forma criativa". Para o académico, "os grupos de inovação auto-geridos vão passar a ser a unidade primária dentro de qualquer estrutura organizativa". Luiz Moutinho prevê que, no futuro, os consumidores tenham um papel mais activo no marketing, no desenho e no fabrico dos produtos, que o +market research+ utilize a realidade virtual, e que o "branding" substitua a actual ubiquidade das marcas. Outro dos conferencistas, o CEO da agência de comunicação Initiative Media Portugal, Mário Mateus, salientou a "necessidade de se diferenciar e inovar para ir ao encontro dos desejos dos consumidores", já que os próprios "consumidores procuram cada vez mais bens que vão exactamente ao encontro das suas necessidades". De acordo com Mário Mateus, assistimos neste momento a uma "fase de hiperdiferenciação", em que "criatividade e inovação são factores chave". Servindo-se do +slogan+ "innovate or die", o CEO da Initiative Media explicou que essa inovação tem de abranger toda a empresa e chegar à relação com os consumidores, tendo apontado a técnica de +brainstorming+ como "a melhor maneira de gerar ideias". O Congresso Português de Marketing insere-se na VI edição da Semana Nacional de Marketing, uma iniciativa organizada pela APPM que se prologa até sexta-feira no Centro de Congressos da capital (antiga FIL). A APPM é membro e representante de Portugal na Confederação Europeia de Marketing (EMC), e procura dinamizar o desenvolvimento do marketing nacional, representando e apoiando os seus profissionais. ZCL. Lusa/Fim

Building a Better World - Keynote conference speech by Dr Patrick Dixon.


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