Future of the retail industry, Patrick Dixon delivers a conference keynote for BNP Paribas in Bulgaria. Future of retail marketing -- in UK 1/3 of people no longer watch live TV. The power of user reviews and recommendations. Traditional marketing is declining, advertisers need to become flexible and innovate. The influence of the comments of complete strangers on the Internet far surpasses the power of traditional advertising.
Dr Patrick Dixon MBE
Futurist keynote speaker and author of 19 books. Thirty years forecasting global trends for more than 400 clients, in every industry.
Join the debate
0 commentsWhat are your own views? Comments are moderated before they appear.