Few of the largest retail stores have worked out how to respond to mobile phone users who walk around the store flashing at barcodes to get competitor pricing infomation, and with a single click, order the identical items for home delivery the following day. One advantage the physical retailer has is that some people are unprepared to wait - they want the product right now.
Video covers: Retail impact of online price comparison using mobile devices, smartphones, aggregator sites. Shopping patterns and customer behaviour. Online sales growth from retail sites, where customers compare prices in stores or shopping malls and then buy online or from a competitor store nearby. Aggregator sites will grow rapidly, creating strong price competition, eroding viability of physical retail outlets, especially in electronic consumer goods, white label products, computers, textiles / fashion and in any other area where customers like to try before they buy.
Futurist keynote speaker and author of 19 books. Thirty years forecasting global trends for more than 400 clients, in every industry.
Join the debate
0 commentsWhat are your own views? Comments are moderated before they appear.