Reaching older customers - demographic impact on marketing, selling and brands. Ageing of population -- changes in lifestyle choices, consumer spending, brand preferences, customer expectations, unmet needs.
Radical approaches needed to win market share - adapting brands, product design, service and support, labelling, customer communication and after sales care. Keynote for Tetrapak Global Team.
Dr Patrick Dixon MBE
Futurist keynote speaker and author of 19 books. Thirty years forecasting global trends for more than 400 clients, in every industry.
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