Marketing
142 articles and keynote videos (102 with video) since 2007, newest first.
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Banking and FinTech · 2015
Radical Innovation in Banking, Mobile Payments, e-Wallets, Card Payments, Retail Banking and FinTech
Banking and card payments - how to reduce risk in the payments industry - for companies like Visa, Mastercard and American Express.
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Retail and consumers · 2015
Why Location-Based Marketing really matters for all large retailers / mobile advertising in a…
Location-based mobile marketing - using Big Data to map customers to products. 50,000 reads of this article in first week alone!
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Health · 2014
How hotels have to change for older guests
Catering for an ageing population in the hospitality industry. There will be 1 billion humans over 60 in the next 10 years.
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AI · 2014
Future Retail, Consumer Tech and Big Data
Future retail trends in Mexico, Latin America. How retail trends are changing and the impact of Big Data. Notes on Futurist keynote lecture…
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AI · 2014
Cloud Software, Big Data, Virtual Teams, Outsourcing, Future of Law Firms Keynote, Futurist Speaker
Clip from Patrick Dixon's keynote at a Netlaw conference for leading law firms. Increase in cloud computing, outsourcing and cost saving pr…
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Economy · 2014
Future Trends: impact on Baltic Region and Wider World
Media interview before Prime Minister's Global Forum in Latvia - Patrick Dixon's opening keynote at Riga International Leadership Summit To…
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Economy · 2014
How Mystery Shopping helps better customer experience
Mystery Shopping is a brilliant tool to gain customer insight. Pretend to be a customer and shop in your own store, phone your own call cen…
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Retail and consumers · 2014
Future of Retail Industry
Future retail trends in Latin America: 70 million people are already online in Mexico (58% of adults), 88 million in Brazil (46%), 28 milli…
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Economy · 2014
Mobile Marketing, Monitoring Consumers
Future of the retail industry, Patrick Dixon delivers a conference keynote for BNP Paribas in Bulgaria. Mobile marketing, smart phones prov…
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Economy · 2014
Retail Advertising, Marketing and Promotion
Future of the retail industry, Patrick Dixon delivers a conference keynote for BNP Paribas in Bulgaria. Future of retail marketing -- in UK…
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Economy · 2014
The Future of Online Retail Marketing
Future of the retail industry, Patrick Dixon delivers a conference keynote for BNP Paribas in Bulgaria. Online retail boom - $1trillion of …
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Retail and consumers · 2014
Customer Service vs Bottom Line
Future of the retail industry, Patrick Dixon delivers a conference keynote for BNP Paribas in Bulgaria. Customer service, call centres and …
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Banking and FinTech · 2014
Online Price Comparison
Online price comparison sites are transforming retail sales, banking, insurance, travel industry and business to business sales (B2B).
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Economy · 2014
5 seconds to change your business
Future of marketing, advertising and call-centres. How to reach multichannel customers. Impact of online sales on offlines sales.
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Banking and FinTech · 2014
Customer disasters (funny)
Most call-centres are stuck in the last century -- with operators unable to understand the multichannel world of the customer on the end of…
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Banking and FinTech · 2012
FinTech Trends: Future Mobile Banking, Mobile Payments
Retail financial services are in for a radical shakeup, which will dwarf anything we have seen so far in online innovation, driven mainly b…
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Health · 2012
Why older health consumers are different
Over 1 billion people will be older than 60 within 10 years (2022). Most people over 50 will be in Asia by 2050.
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Economy · 2012
Digital Marketing: Crowd Power
Future of digital marketing and the power of crowds, social media sites like Tripadvisor and the trust they command.
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Economy · 2012
Digital Marketing: Multichannel, Multitasking Customers
Future of digital marketing and multichannel consumers. Future of broadcasting, TV advertising and media campaigns.
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Retail and consumers · 2011
Why so many marketing directors hate marketing
Most marketing directors find other people's marketing messages irritating, whether TV ads, direct mail campaigns, SMS marketing, outbound …
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Retail and consumers · 2011
Life is too short to sell things you don't believe in
Believe in what you sell and others will too. I often say this: Life’s too short to sell things you don’t believe in.
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Business · 2011
Future of Marketing, Broadcasting, Reaching Mobile Consumers
Interview of Dr Patrick Dixon at MediaMind DED conference in London. MediaMind handles around 40% of all online advertising - through serve…
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Retail and consumers · 2011
Future of the retail sector in Europe, customers and marketing
Here are some key trends for the retail industry over the next 5-10 years in Europe: Time-Savers, Brand-Busters, Mega-Chains, Blood-Bath, N…
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AI · 2011
How Google+ and Google Circles will Change Your Business, Personal Life and Wider World
Google Circles hit 10 million members after just 2 weeks of informal invitations and will have a big impact on Facebook as well as how webs…
