Marketing
142 articles and keynote videos (102 with video) since 2007, newest first.
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Retail and consumers · 2011
New Markets: reaching older consumers
Reaching older customers - demographic impact on marketing, selling and brands. Ageing of population -- changes in lifestyle choices, consu…
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Business · 2011
Future of Real Estate Agents
Lecturing in Fiji to Australian Estate Agents about the future of Real Estate marketing. Whatever your nation, many issues are the same whe…
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Retail and consumers · 2011
Better Corporate Image
Messages aimed at customers or shareholders are often in conflict, and this is becoming a major challenge for brand management, marketing a…
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Banking and FinTech · 2011
From Villain to Hero
Great leadership speeches - connect with audience passion. Example from Insurance Industry. How to give world-class powerpoint presentation…
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Retail and consumers · 2011
How to market using social media
Social media, using social networks to market products and services. Take hold of your future: emotions. Leadership training, motivational …
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Retail and consumers · 2011
Market Research Can't Tell the Future!
Market research, consumer trends and focus groups, predictions about customer behaviour. Customer surveys, polls and consumer insight.
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Future trends · 2011
Join me on Google+ and Google Circles
I am on Google+ .Do join me. Patrick Dixon on Google+ I am on Google+. Just use your Google+ account If you already have a Google+ account,…
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Economy · 2011
New markets: older customers
Why older customers are an important retail market for consumers. Meeting the needs of older shoppers in design and layout of stores, shopp…
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Retail and consumers · 2011
Competing with noise!
Future marketing, brands and campaigns. Future trends in the retail industry, presentation for UK clients of Hermes.
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Retail and consumers · 2011
Future of Brand, Marketing and Advertising Agencies
Expect large multi-nationals to spend up to 500 million dollars each on global re-branding over the next 15 years, to refresh their image, …
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Retail and consumers · 2011
Future of Marketing
Consumers are increasingly cynical and hard to impress, sophisticated, fickle and wary as well as well-informed, with instant access to onl…
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Retail and consumers · 2011
Stronger Brands: 10 steps to refresh your brands and marketing
What does it mean for a brand to be emotional, to connect with customer passion, to create devotion and loyalty?
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Economy · 2011
How to grow your business targeting demographics
Demographics impact on business growth strategy, sales of product, customer demand. Number of customers in each market, niche markets, targ…
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Banking and FinTech · 2011
Future of mobile banking, mobile payments
Future of banking: mobile payments growth, replacing cheques, bank cards, cash cards and credit cards. Use of smartphones in ecommerce, in …
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Retail and consumers · 2011
Warm up your Brand
How to warm up your brand. What if we could add 10% to the impact of every global brand, 20% to the power of every mission statement?
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Retail and consumers · 2011
Future of Restaurants
Important tips for successful restaurants. Trends in restaurant, numbers eating out. Focus on the whole experience, sense of magic, theatre.
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Retail and consumers · 2011
Five seconds to win a customer
Why every second counts in retail - and how companies lose customers faster than they realise. Vital trends for the future of retailing fro…
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Retail and consumers · 2011
Future of call-centres
Future of call-centres and call-centre nightmares - how to lose customers and sales. OK so here it is - I was going to keep this "funny" an…
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Retail and consumers · 2011
Future of New Brands and Branding
Future of Brands – secrets of all strong brands. Brands are all about emotion – and emotion connects with memory, self-image, hopes, dreams…
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Retail and consumers · 2011
How to lose 60% of sales in 15 seconds
How consumers are increasingly impatient - impact on marketing of real estate - reaching multichannel, multitasking customers.
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Retail and consumers · 2011
How two-faced companies destroy their business
Messages aimed at customers or shareholders are often in conflict, and this is becoming a major challenge for brand management, marketing a…
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Economy · 2011
Consumer passion rules world
Consumer lifestyle choices. Impact of culture and attitudes -- world view based on language, culture, nationality, age, ethnic group, niche…
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Retail and consumers · 2011
Marketing Strategy
Future marketing strategy is more than about altering a marketing mix for multichannel customers. Marketing needs to change values as well …
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Retail and consumers · 2011
Mobile Price Comparison
Retail impact of online price comparison using mobile devices, smartphones, aggregator sites. Shopping patterns and customer behaviour.
