Growth Strategies: often overtaken by industry trends and events

Strategies for growth. Grow profits, increase customer base, more profitable sales of products and services. Tactics or strategy can be rapidly overtaken by events, trends, competitor actions, industry changes, market shifts, customer preferences and behavior. All strategy must be built on clear corporate vision, mission, ambition and values -- as well as rigorous analysis of industry trends. Change management is useless if it simply drives the business even faster in the wrong direction. Strategy is a battle plan for a better future. Why many corporate strategies fail. Example of a multinational company whose success is so great, and growth so rapid, that it constantly needs fresh vision, renewed strategy, updated growth plans. Business seminar -- by keynote conference speaker Patrick Dixon. Video of keynote to Femsa.