Grow your business

Urbanisation and demographics impact on business growth strategy, sales of product, customer demand. Movement of population from rural areas to live in cities. Number of city customers in each urbanised market, niche markets, targeting client groups. How city dwellers and demographics has impacted the pensions industry, life products, sales in Europe, UK, Spain, Japan, Latin America, Brazil, Mexico, Argentina. Low birth rate in China and high birth rate in India means different societies, different sales patterns. Young or old populations, population growth -- all these things profoundly affect your business. Impact of birth rate on jobs market, workforce, numbers in education, immigration patterns. Use demographics to predict future business demand. Population growth and decline must be included in long range strategic planning of every corporation. Future of marketing must also be linked to demographic shifts. Video by Patrick Dixon, conference keynote speaker for Femsa on urbanisation, demographics, and business growth strategy.