Small things often have the greatest impact for customers, often cost very little or…

Pay attention to details that competitors miss.

How to make the difference, grow profits and win market share.  Small things really matter, often cost very little to sort out and can even save a huge amount of cost.

Endless market research or focus groups rarely generates revolutionary new insights.

The reason is that most business is blind to the familiar or obvious - and that is reflected often in the questions we ask ourselves about how to do things better, and also in the questions we ask our customers.

Example: how crazy to drive empty trucks around Europe on return trips. Over 180 million kilometres are driven each year by trucks which are full only of air!

Simple issue to solve and would make a great Uber-type business startup.

Innovations don't have to cost a lot. The key is customer insight and really understanding how things work. Logistics and Supply Chain keynote for Seminarium Chile.

* "How AI Will Change Your Life - A Futurist's Guide to a Super-Smart World" - Patrick Dixon's latest book on AI is published in September 2024 by Profile Books.  It contains 38 chapters on the impact of AI across different industries, government and our wider world, including chapters on the future impact of AI on logistics, using AI to improve supply chain management. And the impact of AI on innovation.