Q+A: How little things often create client magic for your vip customers and clients

Q+A after Futurist Keynote.

Little things usually cost nothing and build trust, win market share, deliver value.

This is true in logistics and supply chain management, but also in manufacturing and in retail as well as in all service industries such as hospitality and leisure.

A simple zero cost example is rapid text communication in a crisis causing disruption to supply chains.

Let your logistics clients know exactly what is happening.

Your aim is to maintain TRUST, help your clients sleep at night knowing that you are always sorting out supply chain issues day by day.

Texts cost nothing but often mean a huge amount to an anxious logistics executive.

It's the same with BIG DATA. The greatest value to companies is usually LITTLE DATA: 0.001% of all the data you have may be worth more than all the rest.

The genius is knowing where to find it and for that you need more than data analytics and artificial intelligence: you also need what I call "common sense".

Insights, intuition, instinct, emotional intelligence about what your customers are actually likely to be feeling. Beyond surveys, and other data streams.

Patrick Dixon is a Futurist Keynote Speaker - here at event organised by Seminarium in Chile on logistics and supply chain management.