Crazy customers! Why all customers are irrational under pressure.Marketing trends keynote speaker

Trust is the most important thing. Future of logistics and supply chain management - keynote speaker

Future of Sales and Marketing beyond COVID - hybrid event in Vilnius: physical audience of 800 + 300 virtual. Digital marketing, location marketing. How to create MAGIC in new marketing campaigns. Future of Marketing Keynote Speaker

Chances of 2 people in 70 having same birthday? Managing Risk in Banking and Financial Services. Why the greatest risks are combinations of very unlikely events, which happen far more often than you expect. Keynote speaker on risk management

Compliance is Dead. How to build trust. Reputation of banks and financial services. Compliance Risks. Why 100% compliance with regulations, ESG requirements etc is often not enough to prevent reputational damage

Life's too short to do things you don't believe in! Why passionate belief in the true value of what you are selling or doing is the number one key to success. Secret of all leadership and marketing - keynote for 1100 people in Vilnius October 2021

Why you can't innovate on Zoom or Teams meetings - Innovation is almost impossible unless breathing same air, in same room

Why the key to rapid innovation is team diversity - survey global CEOs. Innovation keynote speaker

Future Manufacturing 5.0. Lessons from personal life for all manufacturers. Manufacturing Keynote

Future of Manufacturing: diagnostics; predictive analytics, little data and cybersecurity. Keynote

Manufacturing 5 0: The truth about robots, robotics and automation. Future of Manufacturing Keynote

Manufacturing 5.0 - why Manufacturing 4.0 not enough. Agility and Innovation: Manufacturing Keynote

Trends and Countertrends - Futurist Tools to help predict future

Futurist Keynote Speaker: Posts, Slides, Videos - Future Trends, Economy, Markets, Keynote Speaker

To every trend there is a countertrend, which is why media pundits are able at once to describe, for example, trends to greater liberalism and greater conservatism.

Both are true - of different tribes in the same society. So gay rights movements continue to make advances at the same time as America is becoming gripped by cultural con¬servatism, with ideas such as marriage, religion and civil society seen as the answer for the future.

Drug use soars, with growing calls for decriminalisation, at the same time as a neo-prohibitionist movement seeks to make it all but impossible to smoke a cigarette in a public place.

Expect to see millennial culture clashes between opposing trends, a world increasingly of extremes with tendencies to intolerance as groups fight to dominate the future. But not driven merely by culture clashes, the greatest forces will be unleashed by clashes of conscience influenced by religious conviction, or lack of it.

Which trends will be dominant?

The big question is this: if trend and countertrend coexist, which will be dominant in the new millennium?

The truth is that in a pluralistic, multi-track society there are a number of pendulums operating.

Dominance is less important with the emergence of micro-communities, micro-markets where all that matters is being able to target every trend with a package of products and services.

Expect to see whole industries built around micro-marketing techniques, micro-advertising, micro-distribution networks, micro-affinity groups.

* Patrick Dixon is author of 16 books on the future including The Future of Almost EverythingFuturewise and Sustainagilty.


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