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Trust is the Most Important Thing You Sell. Reputational risk - leadership, health, retail keynote

Funny stories about simple mistakes many companies make. Small things make MAGIC and often cost NOTHING to deliver well. Marketing Keynote for Confinn

Life's too short to do things you don't believe in! Why passionate belief in the true value of what you are selling or doing is the number one key to success. Secret of all leadership and marketing - keynote for 1100 people in Vilnius October 2021

Why you HAVE to MEET to close deals. Want to make change happen and innovate? Get your teams into the office. Sales beyond COVID. Marketing keynote speaker - 1100 people

Join me: Accenture SustainABILITY event, Lisbon, Portugal. Keynote on Sustainability and Technology

Future of Sales and Marketing beyond COVID - audience of 800 in Vilnius. Digital marketing, location marketing. How to create MAGIC in new marketing campaigns. Future of Marketing Keynote Speaker

Why this is boom-time for physical corporate events in some nations following COVID vaccinations - future of conferencing, keynote speakers. Get ready for hyper-agile pop-up events at short notice. Companies have to meet to survive. CALL NOW +447768511390

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Trends and Countertrends - Futurist Tools to help predict future

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To every trend there is a countertrend, which is why media pundits are able at once to describe, for example, trends to greater liberalism and greater conservatism.

Both are true - of different tribes in the same society. So gay rights movements continue to make advances at the same time as America is becoming gripped by cultural con¬servatism, with ideas such as marriage, religion and civil society seen as the answer for the future.

Drug use soars, with growing calls for decriminalisation, at the same time as a neo-prohibitionist movement seeks to make it all but impossible to smoke a cigarette in a public place.

Expect to see millennial culture clashes between opposing trends, a world increasingly of extremes with tendencies to intolerance as groups fight to dominate the future. But not driven merely by culture clashes, the greatest forces will be unleashed by clashes of conscience influenced by religious conviction, or lack of it.

Which trends will be dominant?

The big question is this: if trend and countertrend coexist, which will be dominant in the new millennium?

The truth is that in a pluralistic, multi-track society there are a number of pendulums operating.

Dominance is less important with the emergence of micro-communities, micro-markets where all that matters is being able to target every trend with a package of products and services.

Expect to see whole industries built around micro-marketing techniques, micro-advertising, micro-distribution networks, micro-affinity groups.

* Patrick Dixon is author of 16 books on the future including The Future of Almost EverythingFuturewise and Sustainagilty.


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