Marketing
142 articles and keynote videos (102 with video) since 2007, newest first.
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Retail and consumers · 2011
How to win customers!
Future marketing, brands and campaigns. Future trends in the retail industry, presentation for UK clients of Hermes.
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Economy · 2011
Future of marketing, mobile, technology, multichannel, digital brains
Future of mobile, telecom, and biodigital brains. Impact of new technology and social media on marketing, customer relationships, selling a…
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Business · 2011
Future of Real Estate, Estate Agents, Selling your own Property, Marketing
Future of Real Estate and Property Marketing -- global trends and property outlook for Australia market. How Estate Agents need to change t…
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Retail and consumers · 2011
Why online shopping is too slow
Online retail is shockingly slow - for all physical products, compared to downloards. Customer focus - vital to business survival, yet ofte…
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Retail and consumers · 2010
Future of Marketing 2030
VIDEO: Future of Marketing - entire keynote at Confinn October 2021 for 800 in theatre and 300 virtually - Lithuania.
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Retail and consumers · 2010
Growth of Budget Brands and Super Premium
How sales of budget brands AND super-premium brands are both set to grow. Future of retail industry and trends in sales of luxury goods and…
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Retail and consumers · 2010
Marketing to Tribes, consumer groups, targets social marketing
Target groups marketing Impact of tribalism on business: culture, niche markets, consumer groups, cultural belonging, family, team leadersh…
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Retail and consumers · 2009
Future of Advertising Billboards and Signs
Q to www.twitter.com on future of advertising, marketing and media campaigns. How to reach target audiences more effectively.
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AI · 2009
Do social networks kill “real” relationships?
Do social networks damage "normal social relationships"? Impact of virtual communication on social gatherings.
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Retail and consumers · 2009
Brands: impact social networks on marketing, corporate image
Future of online brand development, smartphones and mobile branding campaigns, advertising, marketing and corporate image.
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Retail and consumers · 2008
Older consumers: new marketing and brands
Marketing to older people. Huge growth of products and services for consumers over 50. If you want to attract older people, don’t just use …
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Retail and consumers · 2008
Marketing in an Economic Crisis
Futurist Keynote Speaker: During recessions many people look for value rather than luxury. Saving money, products that last longer.
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Retail and consumers · 2008
Marketing to Older Consumers
How to market to older consumers and grow your business.
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Retail and consumers · 2008
Marketing to Older Consumers
How to market to older consumers and grow your business. 1.4 billion people will be over 60 by 2030, up from 1 billion today.
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Leadership · 2008
Dr Patrick Dixon.: Futurist keynote speaker at the World Economic Forum
(ARCHIVE ONLY - 1997 PRESENTATION ON GLOBAL TRENDS TO 60 CEOs and CHAIRMEN OF FORTUNE 500 COMPANIES) Patrick Dixon is author of 16 books on…
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Retail and consumers · 2008
The future of marketing
The future of marketing - Lisbon Portugal Marketing: Profissionais reunidos em congresso insistem n ecessidade de inovar Agencia Lusa Portu…
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Retail and consumers · 2008
Why Consumer Reports and Market Research or Focus Groups can't predict the future
Don’t believe consumer reports – they can’t predict the future. Consumer reports only tell us about today. They tell us nothing about tomor…
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Retail and consumers · 2008
Why Market Research Fails to Predict the Future
Why market research gives wrong results - Futurist Keynote Speaker on marketing trends. Any corporation which builds a strategy around mark…
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Leadership · 2008
Rethink focus on shareholder value
Death of "shareholder value" as main business driver - because few workers really care, and it can destroy shareholder value Obsession with…
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Retail and consumers · 2008
Future of Marketing
Google Zeitgeist CEO Summit 2007 - Dr Patrick Dixon introduces future of marketing and why traditional advertising is dead in an online wor…
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Banking and FinTech · 2007
Market research: how to get great results
Customers suddenly change behaviour. New technology and mobile phone companies. Banks and financial institutions.
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Economy · 2007
Why market research does not work
Market research can't predict the future because consumers don't know how they will think and feel. People can do the opposite of what they…
