Explore Retail and consumers
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Article · 2021
Future of Fashion Industry, clothing and textiles
The fashion industry has always been about tribes: what kind of person do you want to be? With whom are you identifying by the way you dres…
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Article · 2021
Future of Retail in Emerging Markets
From Uganda to Congo, India to Vietnam, we will continue to see an almost identical retail experience. Almost all shops in the whole world …
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Article · 2020
I predicted the stampede by marketing teams towards "purpose-based campaigns" during COVID
How should marketing and advertising executives respond in the coronavirus crisis? How should marketing messages be adapted to be more appr…
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Article · 2020
Impact of COVID Pandemic on strategies for Retail Industry, Food and Drink
Retail strategies for a post-coronavirus world.
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Article · 2015
Future of Retail Food industry Keynote
Keynote on future of food industry, food retailers / trends in beverages / supermarkets / superstores / retail food and beverages / drinks …
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Article · 2014
Future of Retail Industry
Future retail trends in Latin America: 70 million people are already online in Mexico (58% of adults), 88 million in Brazil (46%), 28 milli…
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Article · 2011
Life is too short to sell things you don't believe in
Believe in what you sell and others will too. I often say this: Life’s too short to sell things you don’t believe in.
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Article · 2011
Better Corporate Image
Messages aimed at customers or shareholders are often in conflict, and this is becoming a major challenge for brand management, marketing a…
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Article · 2011
Future of logistics, supply chain management, retail, freight, manufacturing
Future of logistics and supply chain management. Future of national post offices and postal service monopolies.
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Article · 2011
Future of Brand, Marketing and Advertising Agencies
Expect large multi-nationals to spend up to 500 million dollars each on global re-branding over the next 15 years, to refresh their image, …
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Article · 2011
Future of Marketing
Consumers are increasingly cynical and hard to impress, sophisticated, fickle and wary as well as well-informed, with instant access to onl…
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Article · 2011
Stronger Brands: 10 steps to refresh your brands and marketing
What does it mean for a brand to be emotional, to connect with customer passion, to create devotion and loyalty?