How pet ownership is changing food ethics and meat eating

Expect radical changes in food ethics: changes in how consumers think and feel about the food they eat.

Expect rapid growth in semi-vegetarians, as part of a progressive shift away from meat eating in developed nations and among middle class consumers in emerging nations. What does this all mean for sales of organic meat, milk, fruit and vegetables?

Expect further growth in transparency, traceability, as part of drive to build trust.

Impact on farmers, farming, animal rearing, land use, pesticide and fertiliser use. Keynote by Patrick Dixon, Futurist keynote speaker, for Boehringer Ingleheim.