Retail and consumers in 2011
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Video · 2011
Competing with noise!
Future marketing, brands and campaigns. Future trends in the retail industry, presentation for UK clients of Hermes.
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Article · 2011
Future of Brand, Marketing and Advertising Agencies
Expect large multi-nationals to spend up to 500 million dollars each on global re-branding over the next 15 years, to refresh their image, …
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Article · 2011
Future of Marketing
Consumers are increasingly cynical and hard to impress, sophisticated, fickle and wary as well as well-informed, with instant access to onl…
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Article · 2011
Stronger Brands: 10 steps to refresh your brands and marketing
What does it mean for a brand to be emotional, to connect with customer passion, to create devotion and loyalty?
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Article · 2011
Warm up your Brand
How to warm up your brand. What if we could add 10% to the impact of every global brand, 20% to the power of every mission statement?
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Video · 2011
Packaging for a better world
How Tetrapak food and drink packaging is creating a better future for consumers across the world, particularly in low income, emerging nati…
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Video · 2011
Future of Restaurants
Important tips for successful restaurants. Trends in restaurant, numbers eating out. Focus on the whole experience, sense of magic, theatre.
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Video · 2011
Food is an Emotional Business!
Food and beverages manufacturing, wholesale, distribution, packaging and retail. Food marketing and sales is an emotional business.
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Video · 2011
Emotions and Future of Food Retailing, food industry trends, consumer lifestyle choices
Food industry trends in retail - small food outlets to major retail chains.
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Video · 2011
Fill supermarket trolleys
How retail chains and supermarkets persuade customers to buy. Manipulating the customer journey around the store with well-placed special o…
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Video · 2011
Future of Shopping Malls
For every retail outlet that opens in a new Mall, another has to close somewhere else - a corner store, high street shop, or market stall.
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Video · 2011
Five seconds to win a customer
Why every second counts in retail - and how companies lose customers faster than they realise. Vital trends for the future of retailing fro…
