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Keynote speech on the future of the food and drink industry by Dr Patrick Dixon for Tetrapak in the theatre of a cruise ship for 700 delegates. Client event. Dr Dixon began the three day event with FUTUREWISE and Elton John took the stage in the evening.

Video is of keynote for Tetrapak in the theatre of a cruise ship for 700 delegates. Client event. Dr Dixon began the three day event with FUTUREWISE and Elton John took the stage in the evening.

Key themes: the future of food and drink retailing, how consumers of food will change behaviour, new preferences, fads and fashions. Slogans and food marketing campaigns that will work. Why corporate values and image are easily damaged by food scare stories in the media and what to do about it. Challenges of demographic change and impact on the future of the food industry. Political pressures, new food and drink regulations, requirements and standards for food and drink production. Single issue activism, food safety, nutrition. Genetically modified (GM) foods - what is the future of food production and farming?

Video recorded in May 2002 for CEOs of Tetrapak's major clients.

NOTE:  All keynote speeches on the future are shaped carefully for each client. So this keynote is taking a look at the impact of future trends on the food and drink industry. The pace of delivery is fast in this video - expect speed to be much slower for multinational audiences with simultaneous translation.  If your connection is fast enough you may be able look at the slides at the same time as the presentation but keep in mind that these slides on the future of the food industry are static and most slides during the event also contained video as well as pictures of food industry technologies.

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Watch several other videos on future of food industry and related issues

Video on Future of Food Industry - following Irish Food Board presentation

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