Future of Food, Beverages and Health - retail stores, consumer marketing trends

Written by Patrick Dixon

Futurist Keynote Speaker: Posts, Slides, Videos - Future of Retail, Food, Drink, Beverages: Keynote

Future of food industry. Demographic impact of 1 billion children and their parents. Demand for bottled water by worried parents. Growing middle class in emerging nations, sociodemographic changes. Huge growth in sparking beverages, fruit drinks, soft drinks with nutritional benefit. Trends in sales of low sugar drinks, with nutrition labeling, Coca-Cola sales, added vitamins, antioxidants. Future of beverages industry. Food and drink for health, disease prevention and to improve life expectancy, so food becomes a health product. Worries about obesity and impact on food and beverage sales, consumer choice, product formulation. Retail food sales and fast food outlets are all affected by move to healthier products. Marketing shift to providing information to customers so that they can make informed choices. Food regulation -- safety, nutrition, obesity risks, healthy diet. Video made at Femsa event -- Patrick Dixon conference keynote speaker.

 

http://www.youtube.com/v/tNxk4EW3Tpw

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