How to create magic for your customers. Brief interview at the Aviation and Transport Innovation Summit (ATIS), on the future of the travel industry following keynote for Panasonic - manufacturer of Tough Books. Customers expect real-time updates from travel companies, airlines, hotels and so on - keeping them constantly informed about what is happening. That means instant flight updates, info about where your luggage is, what Gate you need for your flight, how many minutes for your flight connection, what the weather is like at the place you are flying to. SMS is far more effective than email for these kinds of personal communications. It's all about the customer experience, peace of mind, removing anxiety, solving problems fast.
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