Retail and consumers in 2020
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Video · 2020
"Life is too short to sell things you don't believe in!"
Why so many marketing campaigns fail. How simple things create marketing magic. Why most people are tired of marketing.
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Article · 2020
I predicted the stampede by marketing teams towards "purpose-based campaigns" during COVID
How should marketing and advertising executives respond in the coronavirus crisis? How should marketing messages be adapted to be more appr…
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Article · 2020
Impact of COVID Pandemic on strategies for Retail Industry, Food and Drink
Retail strategies for a post-coronavirus world.
