Why future of MedTech, global economy etc will be driven by emotion

Keynote speech by Patrick Dixon on the future - not driven by politics not driven by economics, technology, or medical innovation, but emotion. Medical technology, health and the future of medicine. Many medical technologies are possible, but our emotive response determines the uptake. Companies must engage emotionally with consumers, telling a story and seeing the world through the eyes and heart of the people you are trying to reach.

Futurist keynote speaker, Patrick Dixon - author 16 books on global trends and Chairman of Global Change Ltd - is an international inspirational lecturer, and expert, on leadership, management, supply chain, innovation, trends analysis and business strategy. He has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50).

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