Trust is critical to health care, animal health and customer engagement.
Understanding your customer. Trust is the main thing that most companies sell: trust in the bank, trust in the airline, trust in the food company, trust in a pharma company or an animal health company.
Most consumers trust opinion of strangers on social media more than the official websites of companies. Most people trust Google search more than their own physicians.
Most farmers trust Google search more than their own vets. Why reputational risk is so important.
Patrick Dixon is a Futurist Keynote Speaker and a global authority on health care trends, advisor to many large companies in health and pharma.
Futurist keynote speaker and author of 19 books. Thirty years forecasting global trends for more than 400 clients, in every industry.
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