Dr Patrick Dixon - Videoconferences - Video explanation followed by studio tour and demo

Why videolinks can be better than being there in person

(Archive article from 1999 but of historical interest)

  • Conferences are the ideal place to showcase new ideas and management tools
  • Use the tools of the future to talk about the future - the medium is the message
  • Many messages about the digital world can only be delivered remotely
  • Videoconferencing shows the power of virtual communication to build effective teams and relationships

Limits to globalisation with current management models

  • The current pace of globalisation cannot continue using old management models - more international face-to-face meetings, more travel
  • Already many industry leaders spend more than 6 weeks a year at 35,000ft
  • Time away from home is often doubling every 24 months
  • We have to find other ways to work - and videoconferencing is one

World-class remote lecturing

  • The aim should be that when the audience looks at the big screen, they forget that the podium is empty
  • This trick of virtual reality can be achieved using a high-tech multimedia studio
  • Well lit presenter in front of a large multimedia screen
  • Presenter appears on screen as if being filmed in the venue on the podium
  • Good camera images / excellent sound clarity
  • Able to walk around / see whole audience clearly
  • Able to engage the audience / ask questions / react

So how is this done?

  • Capable of 384kbps (3 pairs ISDN data lines)
  • Received picture projected on huge screen / sound to sound desk
  • Images to presenter provided by camera (s) operated by technicians
  • Sound to presenter provided by roving microphones
  • For extra call security and stability it is best to use a Bureau, which tests both sites in advance, dials to both, and monitors the connection

How much does it cost?

  • Example: London to US using BT Bureau (00 44 207 298 4055)
  • Total call and bureau charges 2 hours = approximately $1100
  • Speaker fee is less than half normal - and no travel costs
Dr Patrick Dixon
Dr Patrick Dixon MBE

Futurist keynote speaker and author of 19 books. Thirty years forecasting global trends for more than 400 clients, in every industry.

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