How mobile payments will transform both telcos and banks. Retail banking in world where costs of providing smartphones, bandwidth etc is falling to zero, while revenues from mobile transactions are rising fast. Patrick Dixon, futurist keynote speaker - conference lecture at premier Google marketing event. Personalised marketing messages. Social marketing and digital marketing trends. Dealing with concerns about consumer privacy. Threats to business model of telcos and retail banks.
Dr Patrick Dixon MBE
Futurist keynote speaker and author of 19 books. Thirty years forecasting global trends for more than 400 clients, in every industry.
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