That means planning to change tomorrow, future-thinking at every level, taking a broad view to out-plot the opposition and grow your business.

Being Futurewise is about more than mere predictions, it’s about shaping the future, making history, having contingencies, having clear strategies, staying one step ahead....

Just look over your shoulder at the tens or hundreds or thousands of people who are following some of your ideas or values, goals or life-targets.

Not primarily because of some organisational role, or job title, but simply because of the nature of who you are, the values you have, the vision you hold, the friendships you have...

...and what you mean to those people’s lives....

Future of food industry. Demographic impact of 1 billion children and their parents. Demand for bottled water by worried parents. Growing middle class in emerging nations, sociodemographic changes. Huge growth in sparking beverages, fruit drinks, soft drinks with nutritional benefit. VIDEO.