What did you learn as an inventor/innovator making a ground-breaking medical device in the early 1980s? It was an amazing time – as the world’s first desktop computers hit the markets in 1978.  I started a company called Medicom Ltd, which developed a suite of programmes to interview patients in an early AI / Artificial Intelligence experiment, help make a diagnosis, record health statistics, do accounts for General Practice doctors, connect to hospital lab equipment and so on. I learned that the most important thing about all medtech is to keep things simple and reliable: doctors, nurses and other health care workers are busy and need devices that work....

That means instant flight updates, info about where your luggage is, what Gate you need for your flight, how many minutes for your flight connection, what the weather is like at the place you are flying to.  SMS is far more effective than email for these kinds of personal communications.  It's all about the customer experience, peace of mind, removing anxiety, solving problems fast.