Future of Print Media and Quality Print Advertising: The truth about print media - winners and loses in the intense fight for attention, in a mobile-enabled world where different types of print media will continue to have a powerful and enduring role in many nations.  And why print media still benefits from an important and poorly understood biological advantage...

Most debates in board rooms about the future are not about trends which are usually obvious, but rather about speed and precise timing. For example, despite many predictions of the cashless society, this year more paper money is in circulation across Europe than ever before.

And while similar predictions have been made about the paperless office, the fact is that more paper is printed each day per manager than ever before in most corporations. Paperless offices are such a last-century idea.  92% of executives print things each day, 45% print 10 pages or more and 15% print more than 50.  As I predicted years ago, paper will be with us for a long time yet, for reasons I explain below. 

The main reason is speed and efficiency - the more senior the leader, the more valuable their time, the more they are likely to need printed material to read or refer to. Board papers or legal documents are two important examples.