Artificial Intelligence / Robotics / Cyber etc
What happens when you combine Robotics, Artificial Intelligence / AI, the Internet of Things, Big Data and Cloud Computing, to the world of banking, telcos, mobile devices and personal computers?
The answer is the you get the biggest target for criminals that the world has ever seen - all waiting online to be attached and exploited in a billion different ways using little more than a couple of computers, owned by very smart geeks. Never in human history has it been possible for one person, sitting in a bedroom at home in a distant land, to create such havoc and chaos, to seize such power. So what do we do about it?
Cyber-crime will be one of the greatest threats to our world over the next 50 years, and far beyond, into centuries to come. There is no way back from such a future, except by dismantling all the global e-systems that link us increasingly together. (Extract from book The Future of Almost Everything by Futurist keynote speaker Patrick Dixon.)
Read more: How a single hack could destroy your company. With 3bn accounts hacked in just one company, cyberattacks are greatest risk to large business, nations and wider world. Truth about Cybersecurity and AI. What to do about it. Futurist keynote speaker - POST
Future Marketing Keynotes, Mobile,Digital Consumer
Interview on marketing trends, with Patrick Dixon, Futurist - following keynote on the future of marketing at the Swiss Marketing Forum.
It is shocking how many marketing directors tell me in my marketing trends keynotes that they really hate marketing. They really find most marketing campaigns irritating - when they are on the receiving end.
Almost all hands go up around the audience at large marketing events in every nation when I ask a simple question:
"Put up your hands if you hate marketing - you hate being marketed at. You hate SMS campaigns directed at your phone. You get irritated by YouTube adverts that last more than 5 seconds, and so on."
Mystery shopping is a great reality check, a wake up call for many marketing directors and customer experience teams. Pretend to be one of your own customers. Watch, listen, experience.
Read more: Why most marketing directors hate marketing - how to create magic for customers, shift from mass marketing campaigns to personal revelations about products and services - marketing keynote interview