Management
125 articles and keynote videos (84 with video) since 2007, newest first.
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Retail and consumers · 2020
I predicted the stampede by marketing teams towards "purpose-based campaigns" during COVID
How should marketing and advertising executives respond in the coronavirus crisis? How should marketing messages be adapted to be more appr…
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Retail and consumers · 2018
Future of Digital Marketing
Watch entire keynote on future of digital marketing - at Google premier marketing event - Google Accelerate. How to create magic for your c…
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Retail and consumers · 2011
Future of call-centres
Future of call-centres and call-centre nightmares - how to lose customers and sales. OK so here it is - I was going to keep this "funny" an…
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Retail and consumers · 2011
How to win customers!
Future marketing, brands and campaigns. Future trends in the retail industry, presentation for UK clients of Hermes.
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Retail and consumers · 2008
Why Market Research Fails to Predict the Future
Why market research gives wrong results - Futurist Keynote Speaker on marketing trends. Any corporation which builds a strategy around mark…