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Future of the retail industry, Patrick Dixon delivers a conference keynote for BNP Paribas in Bulgaria. Growth of both premium and budget brands during the financial crisis as wealthy increase wealth, and the middle class have suffered. Sub brands within superstores, catering for all customers, differentiation with colour, logo and identity. Analysis of customer movement, position of different food types, shelf levels and special offers. Appealing to the customer's senses and improving their retail experience. Self service and the future of the supermarket check-out, money saving even through stock loss. Bulgaria will see more self-service consumer experiences. Continuous discounts of premium products to attract the global elite as they grow richer. The gap is widening between the richest and poorest around the world.

http://www.youtube.com/watch?v=lHJeZGnba4k


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