Future of Sales and Marketing beyond COVID - hybrid event in Vilnius: physical audience of 800 + 300 virtual. Digital marketing, location marketing. How to create MAGIC in new marketing campaigns. Future of Marketing Keynote Speaker

Chances of 2 people in 70 having same birthday? Managing Risk in Banking and Financial Services. Why the greatest risks are combinations of very unlikely events, which happen far more often than you expect. Keynote speaker on risk management

Compliance is Dead. How to build trust. Reputation of banks and financial services. Compliance Risks. Why 100% compliance with regulations, ESG requirements etc is often not enough to prevent reputational damage

Life's too short to do things you don't believe in! Why passionate belief in the true value of what you are selling or doing is the number one key to success. Secret of all leadership and marketing - keynote for 1100 people in Vilnius October 2021

Why you can't innovate on Zoom or Teams meetings - Innovation is almost impossible unless breathing same air, in same room

Why the key to rapid innovation is team diversity - survey global CEOs. Innovation keynote speaker

Future Manufacturing 5.0. Lessons from personal life for all manufacturers. Manufacturing Keynote

Future of Manufacturing: diagnostics; predictive analytics, little data and cybersecurity. Keynote

Manufacturing 5 0: The truth about robots, robotics and automation. Future of Manufacturing Keynote

Manufacturing 5.0 - why Manufacturing 4.0 not enough. Agility and Innovation: Manufacturing Keynote

Future of Manufacturing 5.0 - hyperconnected, sustainable factories and supply chains + human beings

80% of sales are won or lost in 3 seconds - Future of Marketing Keynote Speaker - Pardavimu formule

How hotels and transport industry will be impacted by AirBnB - travel industry keynote speaker

Futurist Keynote Speaker: Posts, Slides, Videos - Future of Travel Keynotes, Auto, Rail, Aviation

Over 20 years ago I correctly predicted the gigantic impact of online marketing and sales on the travel industry - whether airlines, hotels, package holidays, business travel and so on.

And so it has turned out.  So how will the next stage in the online revolution impact hotels and the entire hospitality sector?

I recently gave a keynote on these issues to 800 CEOs of many of the world's largest and best known hotels, at a Starwoods hotel group global summit.

A key message was that small things will continue to create magic for customers, in the largest hotels, often at very low cost....

At the other end of the scale, we are also seeing massive impact on the profitability of smaller guest houses, Bed and Breakfast accommodation, and hotels with less than 15 guest rooms.

As labour costs rise, it becomes less and less viable to provide full hotel-type services to a small number of guests - such as out of hours room service, full board or half board, daily cleaning and turn down service at night, and so on.

At the same time, the number of people wanting the additional freedom and independence of their own place is growing, hence the popularity of ApartHotels, or their equivalent, including groups of guests being able to book an entire small hotel to themselves, possibly even with access to hotel kitchen facilities. And it also explains the popularity of AirBnB. 

When you stay in large hotel chains it can be difficult to work out what country you are in when you wake up in the morning, or when you walk around inside the main areas of the hotel.

AirBnB offers authenticity: a touch of genuine local culture, feel what it likes to be a real resident.

My wife and I have rented houseboats a few times in Amsterdam, because we wanted to know what it would feel like to live on the canals. A wonderful experience. Yet the larger houseboats also function as guesthouses.

Here is another example of a hybrid: a successful beach hotel, with stunning sea views, in Weymouth on the South Coast of England, that can be booked completely, through AirBnB, including the "Owner's Accommodation" with access to the hotel kitchen. The hotel has large numbers of bookings via Booking.com, and loads of TripAdvisor reviews, yet offers a wider range of options for bookings than most traditional small hotels.

Yes you can be a traditional guest, or you can find out what it would feel like to live right on the sea front, right on the beach, with the sand and sea as your garden, as part of a larger group, experiencing all the fun of the seaside together as one party.

Beach House with Sea Views in Weymouth - Holiday Home / Hotel

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