80% of sales are won or lost in 3 seconds - Future of Marketing Keynote Speaker - Pardavimu formule

Trust is the Most Important Thing You Sell. Reputational risk - leadership, health, retail keynote

Funny stories about simple mistakes many companies make. Small things make MAGIC and often cost NOTHING to deliver well. Marketing Keynote for Confinn

Life's too short to do things you don't believe in! Why passionate belief in the true value of what you are selling or doing is the number one key to success. Secret of all leadership and marketing - keynote for 1100 people in Vilnius October 2021

Why you HAVE to MEET to close deals. Want to make change happen and innovate? Get your teams into the office. Sales beyond COVID. Marketing keynote speaker - 1100 people

Join me: Accenture SustainABILITY event, Lisbon, Portugal. Keynote on Sustainability and Technology

Future of Sales and Marketing beyond COVID - audience of 800 in Vilnius. Digital marketing, location marketing. How to create MAGIC in new marketing campaigns. Future of Marketing Keynote Speaker

Why this is boom-time for physical corporate events in some nations following COVID vaccinations - future of conferencing, keynote speakers. Get ready for hyper-agile pop-up events at short notice. Companies have to meet to survive. CALL NOW +447768511390

Huge Tomatoes from Exhaust Gas in Power Generation, and re-use of heat. Greentech Innovation, CO2 emissions reduction, energy and food industry - climate emergency keynote speaker - VIDEO

For YEARS I warned about new pandemic risks. Life beyond COVID - impact on health care innovation, vaccines, future of pharma research and drug development. Future of Health care Keynote Speaker and Physician who warned for years about new pandemic risks

Life Beyond COVID. Virtual Event Futurist Keynote Speaker.High audience engagement on COVID. Patrick Dixon is one of the world's leading keynote speakers on health care

Q+A on COVID: global impact - with Futurist physician advisor to corporations and government. COVID keynote speaker - health care trends

How business will solve global warming

Futurist Keynote Speaker: Posts, Slides, Videos - Future GreenTech, Sustainability Keynote Speaker

Global warming is probably one of the greatest threats to long term human survival.  Our future will depend on how we respond today.  Business will provide almost all the discoveries, innovations, technologies, products and services we need.

It’s a $40 trillion new market (over the next 30 years)....But most business leaders are only half awake.

The fastest way to save the world is for every business to take action now. It’s the “right” thing to do and makes great business sense. Ignore this issue and your business could auto-destruct. Take the message, boost your sales and grow your profits.

Faced with an unimaginable catastrophe, the business response to global warming will dwarf anything ever seen before in the history of the world, in numbers of companies, research efforts and sales.

These massive efforts will change forever how we live.

Why large corporations are already changing

Business is already changing because of:

- Consumer attention
- Activist pressures
- New regulations
- Corporate image
- Cause-related marketing
- Personal decisions by employees
- Huge pressure to reduce costs
- Anticipating further pressures from government and consumers

New “bubbles” of future speculation

Global investment in renewable energy alone is already running at $50bn a year. That’s nothing to what we will see in future:

- Wind
- Solar
- Geothermal
- Nuclear / uranium
- Carbon sequestration (technology and sites)
- Waves
- Tides
- New construction materials
- Battery technology
- Fuel cells
- Biofuel – all aspects
- Composters
- Recycling technology eg cars
- Conversion of CO2 to fuel (eg microbes / algae)
- Consulting services
- Environmental audit
- Carbon markets
- Offsetting schemes (controlling)
- Offset providers / brokers
- Legal and regulatory experts

Stern Report – Missing Most Business Opportunities

The comprehensive Stern Report (2007) suggested that our world needs to spend $400-500bn each year fighting global warming. That’s an additional cost to society of around 1% of all economic activity.  The target is to stop carbon dioxide levels in the atmosphere rising higher than 500-550 parts per million (ppm) by 2050, up from 450 ppm today.  But this will mean a significantly warmer world.

The Stern Report expects this $400-500 billion a year to be spent on changes in:

- Gas supply and distribution                      25%
- Refined petroleum                                24%
- Electricity production and distribution    16%
- Cement production                                19%
- Fertilisers production and use                    5%
- Fishing                                           5%

But the Report calculation only tells a small part of the story.  Hundreds of thousands of new business products and services will be sold that don’t fit the headings above.  The Report estimated additional  costs to society, but most innovations will actually save money.

Take for example geothermal heating systems which will fall in cost rapidly as they are used more widely.  These systems already pay for themselves in 20 years in fuel savings.  Geothermal sales should not be counted as additional costs to society, particularly if phased in as old boilers need replacing, and in new homes being built.  
But as we will see, the global market for geothermal heat systems alone could be worth £50bn a year or $2 trillion dollars over 20 years.

There’s opportunity for innovation and new sales everywhere – many of them hidden to consumers.  It could be something as simple as a new low cost nanotechnology coating for ball bearings, reducing energy use in engines by at least 20%.
For every $1 of “additional cost” to society there will be at least a further $3 sales of products linked in some way to tackling global warming.

New Business Risks from Global Warming

With all this stampede of investors there is also risk to almost every existing business....

- Commodity costs rise (cannot pass on, uncompetitive product)
- Rapid regulatory change
- Activist attack – if you are seen as wasteful or ignorant
- Reputational damage
- Product range looks “last century”
- No need for products in warmer climate
- Impossible to produce eg wine in drought areas
- Extreme weather risks
- Competitors seize “moral high ground” by doing more than you

Many more Global Warming Videos by Futurist Dr Patrick Dixon and Sustainagility book.

Articles and Videos on Global Warming

Here are more resources on this site that you may find helpful.

True Cost of Global Warming
How business will help solve
global warming with green technology
CARBON DIET to save the World

Global Warming - Science Summary

Future of Oil Prices: Middle East, global economy

Roof Gardens Impact on Energy Saving

Biofuels Controversy and Climate Change

Iceland Volcano Eruption - Geothermal Power Potential

Energy Use Consulting - Boom Industry

Smart Power Regulation - Energy Saving

Green Technology Innovation Awards Chaired by Patrick Dixon

Product Exchanges and Climate Change

Wind Turbines and Global Warming

Solar Cell Roofing and Climate Change
Low Energy Streetlights and Global Warming

Polymer Cement - to save 2% global CO2

Carbon Capture - Climate Change Business

Future of Oil Industry
when will oil run out? Kuwait and region
Heat Pumps - to prevent global warming

Cost of
global warming - practical answers
The $40 trillion
climate change business
Impact of Global Warming on Human Life

The Future of the Environment

Green Technologies
innovation will help with climate change
climate change and crazy biofuels policy
innovation will help save world. Sustainable business future
Sustainable business: $40 trillion
green tech boom will help save world
How Green IT saves money and energy, improves image and
environment - keynote
Water Wars Risk?
Futurist Q&A with Patrick Dixon
Global Warming:
green technology will help world
Economic Growth Limits?
Sustainability. FUTURIST Q&A

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November 26, 2015 - 04:01


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