Keynote speaker on global trends, author of 16 Futurist books - Patrick Dixon.
Future Marketing Keynotes, Mobile,Digital Consumer
Don’t believe consumer reports – they can’t predict the future. Consumer reports only tell us about today. They tell us nothing about tomorrow.
Customers usually know even less about the future than the executives who have paid to ask them. Consumer reports are always history, relating to past products and services. Of course they are useful to read before going out and spending a load of money, and are a way of listening into community gossip about what is going on in the market place, but they have limitations.
Archive: Based on article published Sunday Telegraph 1/11/98 - but just as true today! Very accurate Futurist insights.
Read more: Why Consumer Reports and Market Research or Focus Groups can't predict the future. How to achieve more accurate customer insight into future expectations and behaviour - Future of Marketing Keynote Speaker
Future Health Care and Pharma Keynote Speaker
New arthritis wonder cure? Miracle results for rheumatoid arthritis claimed - not for Celebrex but for new treatment which stops the immune system attacking joints.
Latest headlines on Celebrex - press here
Read more: Celebrex - Arthritis Pain Latest News
Future Health Care and Pharma Keynote Speaker
Text of e-mail sent by Skip Weber: I understand that the gap between celebrex and vioxx is widening again. I have been told that scripts are now 56% to 44% and total market share over the last month is 64% to 36%.
Read more: Celebrex - Vioxx - the battle continues
CHANGE Your FUTURE - Motivational Keynote Speaker
"Spying at Work -- espionage, who, how, why, how to stop it" Surveillance is getting easier. The other day I was lecturing to twenty senior executives from a major international high technology company on the future. During a fast moving multimedia presentation, I bugged one of the participants. Right under their noses. The device was able to transmit up to a mile. Even with a receiver the participants were unable to decide who was carrying the transmitter. Everyone could hear the sound of his or her own breathing. They were shocked.
Read more: Personal and corporate espionage - how to keep your company secrets secure - spying at work and how to prevent it