Keynote speaker on global trends, author of 16 Futurist books - Patrick Dixon.
Future Marketing Keynotes, Mobile,Digital Consumer
Expect large multi-nationals to spend up to 500 million dollars each on global re-branding over the next 15 years, to refresh their image, and the value of the largest advertising accounts will soar. Despite this boom in big marketing projects, traditional agencies will come under threat and will need to develop new models - not only to keep pace with multi-channel marketing and social media, but also in the way they structure their contracts and fees.
Read more: Future of Brand, Marketing and Advertising Agencies
Future Marketing Keynotes, Mobile,Digital Consumer
Consumers are increasingly cynical and hard to impress, sophisticated, fickle and wary as well as well-informed, with instant access to online informal reviews and comments about just about any product in the world. So how do you impress?
Read more: Future of Marketing: reveal facts and kill hype
Future Marketing Keynotes, Mobile,Digital Consumer
What does it mean for a brand to be emotional, to connect with customer passion, to create devotion and loyalty? It means that we feel good when use the brand or when other people associate us with it. Brand loyalty can run deep – even when we are disappointed in our recent experience. Our own identity can be tied intimately to branding: the clothes we wear, the car we drive, the corporation we work for – all these things help shape our personal image. 10 steps to warm up your brand...
Read more: Stronger Brands: 10 steps to refresh your brands and marketing
Future Marketing Keynotes, Mobile,Digital Consumer
How to warm up your brand. What if we could add 10% to the impact of every global brand, 20% to the power of every mission statement? Too far fetched? Every month we are exposed to $1 billion in advertising, and 30,000 brand names are clamouring for our attention. The result is market fatigue, caused by overload.
Read more: Warm up your Brand - Branding Power - Future of Marketing
Leadership, Strategy, Business Ethics - Keynotes
All large businesses get hit by crises on a regular basis. It is a fact of life. And the larger the organisation, the more frequently they happen. Every employee is an ethical risk of some kind. Every business unit contains perhaps hundreds of risks. Combinations of risks are far more common than most people imagine. Risk management means taking steps to reduce impact of future events, contingency planning, thinking ahead. A crisis provides an ideal opportunity to re-focus on what you are doing across the busines. Here are 16 steps to take when crisis occurs…
Read more: 16 steps to take in any major crisis / disaster - Leadership Survival Tools, Risks and Ethics