Future of Sales and Marketing beyond COVID - hybrid event in Vilnius: physical audience of 800 + 300 virtual. Digital marketing, location marketing. How to create MAGIC in new marketing campaigns. Future of Marketing Keynote Speaker

Chances of 2 people in 70 having same birthday? Managing Risk in Banking and Financial Services. Why the greatest risks are combinations of very unlikely events, which happen far more often than you expect. Keynote speaker on risk management

Compliance is Dead. How to build trust. Reputation of banks and financial services. Compliance Risks. Why 100% compliance with regulations, ESG requirements etc is often not enough to prevent reputational damage

Life's too short to do things you don't believe in! Why passionate belief in the true value of what you are selling or doing is the number one key to success. Secret of all leadership and marketing - keynote for 1100 people in Vilnius October 2021

Why you can't innovate on Zoom or Teams meetings - Innovation means breathing same air, in same room

Why the key to rapid innovation is team diversity - survey global CEOs. Innovation keynote speaker

Future Manufacturing 5.0. Lessons from personal life for all manufacturers. Manufacturing Keynote

Future of Manufacturing: diagnostics; predictive analytics, little data and cybersecurity. Keynote

Manufacturing 5 0: The truth about robots, robotics and automation. Future of Manufacturing Keynote

Manufacturing 5.0 - why Manufacturing 4.0 not enough. Agility and Innovation: Manufacturing Keynote

Future of Manufacturing 5.0 - hyperconnected, sustainable factories and supply chains + human beings

80% of sales are won or lost in 3 seconds - Future of Marketing Keynote Speaker - Pardavimu formule

How Social Capital will Drive Your Future Business Growth, Staff Retention, Productivity and Customer Loyalty

Futurist Keynote Speaker: Posts, Slides, Videos - Future of Workplace and HR Keynote Speaker

Video and Slides (below) of Keynote by Patrick Dixon on Social Capital - at Malaysian Institute of Management event organised in partnership with Urban Forum Malaysia

Social Capital is all about using the power of relationships and social networks to drive business growth or social transformation - recruiting and engaging highly talented teams, as well as new customers or followers who become enthusiastic fans.  Every decision-maker in business and government needs to understand how to develop their own Social Capital, in an age which is increasingly influenced by social media, viral networks, tribalism and rapid globalisation.

Need a world-class social capital keynote speaker for your event? Phone or e-mail Patrick Dixon now.

Workplace

Tomorrow’s most successful companies will harness a highly relational model of leadership based on mutual trust, affirmation, collaboration and partnership, rather than fixed organisation hierarchies, rigid command structures and top-down change methods. You can have the best “talent" in the world, but isolated teams and individualist leaders can hamper growth. Social Capital leaders thrive on agility, ambiguity, flexibility, creativity and have a dynamic approach to strategy in an uncertain world.  They use networks, friendships, communities, interest groups and informal alliances to solve complex challenges rapidly. Social Capital leaders encourage Open Innovation - collaboration with other organisations.  They recruit through channels such as LinkedIn. They inspire strong loyalty, because they understand that friendship at work is one of he most important ways to increase team engagement.  Social Capital is also about common values, shared corporate identity.  Social Capital often generates life-long links between people and organisations - a feeling of connection that lasts far beyond their time in the workforce.

Customers

The most important asset in any business is your community of highly satisfied customers, each of which becomes a recruiter of others as they recommend your products and services to those they know.  Therefore your customer’s social networks become a powerful extension of your own.  Next-generation marketing is all about harnessing the Social Capital of such informal networks to amplify corporate messages, reach new people, and gain vital intelligence.  Tribalism is the most powerful force in the world today: every brand creates a tribe, every customer group is a tribe, every social network is a tribe.  Understanding how to harness Tribalism is the key to extending into new markets, finding new customers, and keeping them loyal.  It is easy to see the wide and rapid impact of Social Capital when a personal story about a bad customer experience goes viral.  Companies need a comprehensive range of new strategies to harness social capital positively, including the ability to respond to social network activity at the speed of light.

Government

Every politician knows very well that their entire future depends on social capital - it makes no difference if they live within a democratic society or a dictatorship or a blend of both.  All leaders have to be populists to survive in the long term without the use of tyranny, and that means understanding how to develop their own Social Capital as part of a political process.  All activist groups are expressions of Social Capital, and every society is defined by the Social Capital that is represented across the entire community.  That can mean strength of community feeling, shared national values, sense of wellbeing across the country as a whole, degree of trust in state institutions including the rule of law, freedom of expression and association.  It is impossible to produce change across a nation without building on the Social Capital that already exists.

Social Capital has been part of human history since the beginning of time, but will be increasingly important in a fast-moving, uncertain and increasingly virtual world.

Need a world-class social capital keynote speaker for your event? Phone or e-mail Patrick Dixon now.


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