Marketing
142 articles and keynote videos (102 with video) since 2007, newest first.
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Retail and consumers · 2020
"Life is too short to sell things you don't believe in!"
Why so many marketing campaigns fail. How simple things create marketing magic. Why most people are tired of marketing.
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Economy · 2020
More to Life than COVID
As I predicted when the COVID pandemic began, we've seen very few if any new trends, just acceleration of existing ones.
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Retail and consumers · 2020
I predicted the stampede by marketing teams towards "purpose-based campaigns" during COVID
How should marketing and advertising executives respond in the coronavirus crisis? How should marketing messages be adapted to be more appr…
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Economy · 2020
Life After COVID Pandemic
Business strategies for a post-coronavirus world.
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Leadership · 2020
Free AudioBook sample
Enjoy my AudioBook of The Future of Almost Everything. Click here to listen to a sample. Download entire AudioBook from Audible for free!
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Business · 2019
Watch my latest Futurist book edition being printed
"Future of Almost Everything" - 2nd edition of my Futurist book literally hot off the press at CPI - watch the entire manufacturing process…
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Retail and consumers · 2019
Future of Print Marketing
Multichannel marketing is the future. Completely integrated marketing campaigns that are totally personalised, with e-commerce, online, ema…
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Business · 2019
Next-generation print marketing
Marketing directors need to look again at print - personal printing rather than impersonal mass market mailing campaigns.
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Retail and consumers · 2019
Why most marketing directors hate being marketed at!
Future of programmatic marketing - integrating every channel including e-marketing, mobile marketing, TV, radio, billboards and print marke…
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Retail and consumers · 2019
Future of Personalised Mailings
Ultra high speed, ultra high resolution colour printing will transform print marketing. Future of programmatic marketing - integrating ever…
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Business · 2019
Totally personal books
Book printing revolution - change from offset litho to fast, high resolution digital book printing, which allows complete customisation at …
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Leadership · 2019
Most debates about future trends are about timing
Most board room debates about future are not usually about what is going to happen. Longer term industry trends are usually fairly obvious …
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Retail and consumers · 2019
How to stay close to customers!
Secret of customer engagement. "Change how you communicate. Phone and email is a waste of time if you want to build trust and be part of th…
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AI · 2019
Life in the year 2100 with forecasts to 2120
Tell us about the new edition of your book The Future of Almost Everything - in it is a chapter on life in 2120, how did you go about tryin…
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Health · 2019
Building a Better Business
Reviews of Building a Better Business - book on business leadership, strategy, innovation, management, marketing and motivation by Dr Patri…
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Business · 2019
10 Truths about Brexit
Many of my previous predictions have turned out to be correct as of September 2018: for example no immediate economic meltdown, fall in cur…
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Health · 2019
How to spot the best investment and business opportunities
I've put together a 20 part, 5 week online course for business leaders and managers. Lessons I have learned over the last 30 years, researc…
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Leadership · 2018
How to predict life in the year 2100
My job is to live in the future and to see tomorrow as history. NOTE: book now published!
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Retail and consumers · 2018
Future of Digital Marketing
Watch entire keynote on future of digital marketing - at Google premier marketing event - Google Accelerate. How to create magic for your c…
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AI · 2018
Future of Artificial Intelligence
NEW AI BOOK IN BESTSELLER LIST FOR 12 MONTHs IN AIRPORTS GLOBALLY - WH SMITHS Artificial Intelligence is about a world dominated by smart m…
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Retail and consumers · 2017
Why most marketing directors hate marketing
Interview on marketing trends, with Patrick Dixon, Futurist - following keynote on the future of marketing at the Swiss Marketing Forum.
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Geopolitics · 2017
Organising Events?
I have spoken at major corporate events for over 400 of the world’s largest multinationals, often sharing the platform with their global CE…
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Business · 2017
Need a world-class keynote speaker to turbo-charge your next event?
Turbo-charge your next event with a world-class keynote speaker - who will captivate your audience in seconds with an electrifying, engagin…
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AI · 2017
How to spot Fake Forecasts, Bad Analysts and False Futurists
It is often said that no one can predict the future, but the truth is that forecasting is far easier than you may think, because many thing…
