Media interview on future of marketing by Business Week Turkey October 2008, following keynote at major event - but the same principles apply in 2022 and beyond. Judge for yourself....

Happynomics is about the link between wealth and happiness.

Everyone wants to be happy – most advertisers try to persuade us that the secret of happiness is the next thing we will buy. But we know that long lasting happiness usually depends on many deeper things: friendship, strong family relationships, good health, personal fulfilment and so on.

It is hard to be happy if you have many worries about money, too little or too much. In fact great wealth brings many pressures of its own. Happynomics is about the economics of happiness. Contentment can be measured not only in individuals but also in communities, or indeed across entire nations, looking at a national sense of well-being.

On a national level, Happynomics surveys show that happyness is enhanced to varying degrees by wealth, education, peaceful government and trust, but weakened by things like corruption, insecurity and unemployment. Happiness is a dominant concept in marketing, customer loyalty, product design and workplace motivation.